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You are here: Home / Uncategorized / New GA Feature: Emailed Reports

New GA Feature: Emailed Reports

Posted: May 8, 2007 9 Comments

One of the most common feature requests we used to hear from Google Analytics users was the need for automated report delivery. Well the wait is over! You can now configure Google Analytics to email you a report daily, weekly, monthly or quarterly.

20070507_email_dashboard.png

Setting up an emailed report is very easy. If you’d like to share a report with a colleague just click the Email button at the top of the report. You’ll instantly get a form where you can enter an email address, a subject and a description. You can also choose the format for the data (PDF, XML, tab separated file or comma separated file).

20070508-scheduled_reports.png

Want to schedule the report for automated delivery? Click the ‘Schedule’ tab. You can have the report delivered daily, weekly, monthly or quarterly.

20070504_schedule_report_delivery.png

If you check the ‘Include date comparison’ check box the report will include a comparison of the data based on the scheduled delivery. This means that a report delivered daily will show trending of data from yesterday to today. Reports delivered weekly will show trending from last week to this week.

Another cool feature in Emailed Reports is the ability to add an additional report to a scheduled email. This is done using the ‘Add to Existing’ tab.

20070507_add_to_email.png

In the above example Google Analytics would email me my New vs Returning, Top Landing Pages and Content by Title report every morning. I don’t know if there is a limit to the number of reports GA will send out. But I can’t image that anyone would need more than 2 or 3.

The new GA also has a nice interface where you can review all of your scheduled emails. Just click the email link in the left hand navigation and you’ll see a list of all your scheduled emails. You can edit and delete then right from the list.

Remember, Google Analytics contains important data about your business. Be careful who you send reports to and which reports you send them.

Now, if you’re really creative, you may be able to use the automated email delivery as as API into Google Analytics. In my past life as a programmer I wrote a number of script that would read emails from an inbox, parse the data and enter it into a database. Theoretically you could do the same with GA’s email feature. Just have an comma separated file sent to a generic email address daily. Then write a cron job that will parse the inbox, format the data and store it in a database. I haven’t done this, but it’s not impossible.

Filed Under: Uncategorized Tagged With: features, google-analytics, v2

Comments

  1. Sean Owens says

    February 22, 2008 at 9:03 am

    do you know a way of resetting these reports, or deleting reports from the schelduled ones already set.
    Cheers
    Sean

    Reply
  2. Crystal says

    July 17, 2008 at 9:03 pm

    Recently the schedule email in GA seems do not auto-generate email accordingly.

    May I know is there any issue on this please?

    Thanks,
    Crystal

    Reply
  3. Justin Cutroni says

    July 18, 2008 at 5:08 pm

    Hi Crystal,

    I haven’t had any trouble with the emailed reports nor have I heard of anyone else having trouble. Sorry!

    Thanks for the question,

    Justin

    Reply
  4. Dan Harris says

    July 22, 2008 at 9:15 am

    I need to schedule a large number of reports for a 14000+ page site. Google appears to be limiting me to 12. Anyone else found this and if there is a way around it (short of adding more accounts)?

    Thanks

    Reply
  5. Gordon Peery says

    May 6, 2009 at 5:53 am

    I have several reports for which I scheduled automatic email delivery. I would like to retain the accounts, but want to delete the scheduled email delivery. How to do this is not apparent to me.

    Thanks for any advice on this.

    Reply
    • Justin Cutroni says

      May 8, 2009 at 6:31 pm

      Gordon,

      There is a link in the left hand navigation for editing email settings. This is where you can stop scheduled emails. Remember that you can only stop emails that you created. If another user scheduled an email for you then you will need to contact that user and have him or her stop the email.

      Hope that helps!

      Justin

      Reply
  6. Yazmin Wickham says

    August 27, 2009 at 7:34 am

    Justin – I bought your ebook a week ago and I have to say I learned a lot from it. Thank you.

    I was curious about these emailed reports. Do you know of any way to brand them?

    Thanks,
    Yazmin

    Reply
    • Justin Cutroni says

      October 20, 2009 at 9:50 pm

      Hi Yazmin,

      Unfortunately no, there is no way to brand the emailed reports. A lot of consultants and agencies would love that functionality, but it just doesn’t exist. You could try a service like AnalyticsView. The reports are formatted slightly different than the reports in GA, but you can add your own logo.

      Best,

      Justin

      Reply

Trackbacks

  1. Analytics Talk » Welcome to the New Google Analytics says:
    May 8, 2007 at 12:54 pm

    […] An entirely new reporting interface New date range selector Custom dashboards Emailed reports Sticky URLs (you can now use use your Back button!) PDF Report Export with Vector Graphics New help center […]

    Reply

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