Today At EMetrics Brett Crosby announced a new version of Google Analytics. Over the next few weeks the Google Analytics team will begin to migrate all Google Analytics accounts to the new version of the application. The changes are significant and, in my opinion, represent a tremendous improvement over the current version. Not that the old version was bad. ;)
We’ve been using the new version with some of our clients for a number of months and the response has been very positive. I think the biggest benefit that our clients have seen with the new version is the Custom Dashboards. This has greatly facilitated daily reporting. Our smaller clients really enjoy the new interface because, once they get used to it, it facilitates analysis.
Learning the new interface will take some time. I’ve written a few short posts about the new features and changes to help everyone come up to speed quickly.
It should be noted that you’ll be able to access the old interface for 30 days.
What Has Changed and What is New
An entirely new reporting interface
New date range selector
Sticky URLs (you can now use use your Back button!)
PDF Report Export with Vector Graphics
New help center
What Has NOT Changed
I know everyone is excited about all the new features in Google Analytics, but it is very important to note what has not changed.
All setup, configuration and administrative functions are still the same. Setting up profiles has not changed. Creating filters has not changed. Adding users has not changed. The enhancements to Google Analytics are primarily to the reporting interface and how data is delivered to you (dashboards and email).