New GA Feature: Segmented Widgets

I’m on a roll with GA Desktop Widgets :) Another really cool feature of the new GA dashboard is Segmented Widgets. This is very similar to the Sticky Filters feature that I wrote about last week.

With segmented Widgets you can add a segmented report to your dashboard. Here’s an example. I can choose a keyword from the keyword report, segment it by City, and then have the resultant data placed on my dashboard.

First, choose a keyword from the keyword report:

Then, segment the data for that keyword:

Finally, after GA has segmented the data, add the report to your dashboard:

This feature will work for any report that you segment. I really like this feature, especially for AdWords analysis. I can segment the AdWords Analysis report by geographic area and place the result on the dashboard. Then I have instant data on how my geo-targeted AdWords campaign is performing.