Over the past few years I’ve learned quite a bit about Google Analytics in my day to day job as a web analyst. I’ve tried to pass along much of what I know using this blog. Now I have a new way to share my knowledge.
The good people at O’Reilly Media have given me the chance to write a book. I can’t tell you how excited I am about this opportunity!!! I truly enjoying helping other people and this book provides another way for me to do that.
I’m not sure when it will be published, but it should be in the next month or so. The first draft is done and I’m waiting for the editor to
rip it apart return her edits.
The book is part of O’Reilly’s Short Cuts series and is titled Google Analytics Short Cuts (how’s that for original?).
Short Cuts are PDF documents that spotlight one specific topic, usually in fewer than 100 pages. Whether it’s a first look at a brand new technology, a quick reference, or a thorough explanation of a narrow but crucial subject, Short Cuts bring you focused information in an easy-to-use, portable package.
I want to stress that this is not a ‘how to’ web analytics book. It’s a book about Google Analytics and is focused solely on the product. Sure, I take time to discuss how certain GA configurations can affect your data, but I don’t dive into topics like the long tail of search or the nuances of multivariate testing. I talk about things like cookie formats, getting third party shopping carts configured correctly and link tagging (among other things).
If you’re looking for great web analytics books I suggest the following (listed in no particular order):
Web Analytics: An Hour a Day by Avinash Kaushik
Actionable Web Analytics by Jason Burby and Shane Atchison
Once I know the exact publication date I’ll post more information about the contents and a long list of thank-yous to those who are helping me through the process. In the meantime, check out the above books!