Next Tuesday and Wednesday we’ll be hosting a 2 1/2 hour online training session about Analytics and Usability. My co-worker Danielle Giandomenico and I will each speak for one hour to discuss how to use Google Analytics to improve your business. Then we’ll take your questions for a half hour.
Dani will share the techniques she uses to improve user experiences including:
- Lead form and shopping cart enhancements that lift conversions
- Key usability metrics in Google Analytics
- Examples of three websites with different business models and how they could benefit from usability analysis
I’ll be talking about how to effectively use Google Analytic to track and analyze online marketing activities. My topics include:
- Critical and often overlooked marketing campaign tracking techniques
- Effective campaign reporting and analysis
- Tips and best practices for success
The session cost $297 US and you can signup online. If you have any questions please email info -at- epikone -dot- com or call 1-877-273-9921. We look forward to seeing you next week!