Happy new year! I can’t believe 2007 is over. Continuing with a tradition I began last year, I give you my 2008 GA resolutions.
Before I get into the list, I want to thank everyone who reads and contributes to Analytics Talk. 2007 was an incredible year for me, and I really owe a lot to you guys. Thank you for reading, posting questions and helping me learn so much.
1. I will migrate to the new GA.JS tracking code.
Google announced a new version of the tracking code, ga.js, in October 2007 and launched the new code in December. After some minor launch problems things seem to be running smoothly. While you don’t need to migrate to ga.js, you should start to think about it because Google will no longer add features to urchin.js. In my opinion, you should tackle this problem sooner rather than later.
2. I will contemplate Event Tracking and how I can use it.
The reason Google introduced a new version of the tracking code was to enable a powerful new feature called Event Tracking. While most folks might think of event tracking as a ‘web 2.0’ tracking tool geared towards video players and Ajax, it’s really a flexible framework for data collection. I was skeptical at first, but now I’m a convert. All of us can take advantage of this new feature.
I’ll be writing more about Event Tracking and its uses when Google pushes the feature to everyone. In the mean time, check out this series of posts to learn more:
3. I will get creative with profiles.
This is something I’ve been talking about for a while. Profiles are so much more than website data. They’re a collection of data and business rules. Last year, as part of my 2007 resolutions, I mentioned setting up test profiles as a way to insure your configuration settings are correct.
For 2008 I suggest setting up profiles for all major marketing campaigns and mediums. Why? So you can segment reports that normally can not be segmented. Check out Segmenting Visitor Loyalty Reports in GA for more information.
4. I will try some type of ‘advanced’ Google Analytics configuration.
Most of us have a fairly basic implementation of GA. We don’t need to do much more than add the tracking code to our site, set up goals, and configure on site search reporting.
Why not try something new this year? How about using an ‘advanced’ feature like custom segmentation, event tracking or even e-commerce tracking? All of these features can help you learn more about your visitors and what they do. That’s why we use these features and try these hacks: to gain insight and knowledge.
5. I will keep track of website changes and Google Analytics changes.
This is something that I wrote about a long time ago, but it’s still really important. It’s a good idea to keep track of your GA configuration changes so you can better understand the data. Any modifications, like a change to a goal, funnel or filter, should be recorded.
It’s also a good idea to keep track of website changes and online marketing changes. Knowing what’s going to happen with your online business helps drive analysis and you’ll be able to deliver data that will make people happy.
There you have it, a few ideas to spice up your 2008 Google Analytics plans. Got a better idea or think that I missed something? Leave a comment below. And happy new year!