• Home
  • Google Analytics
    • Customizations
    • For Ecommerce
  • Speaking
  • About
    • About Me
    • Contact Me
    • Disclaimer and Privacy Policy

Analytics Talk

Digital Analytics for Business

You are here: Home / About Google Analytics / Introducing Google Analytics v4

Introducing Google Analytics v4

Posted: October 20, 2009 17 Comments

Google introduced a new version of Google Analytics today, filled with new features to make analysts and marketers drool.

Included in this new release is:

  • New and Improved Goals (20 goals per profile and new ‘threshold’ goals based on pageviews and time on site)
  • New mobile tracking
  • Table Filtering (a way to quickly filter data in a report)
  • Unique Visitor Segmentation (Unique Visitors is now a metric and can be added to custom reports)
  • Multiple custom variables (an evolution of Custom Segmentation, wicked awesome!)
  • Analytics Intelligence (automatic data analysis. And yes, it is as cool as it sounds!)
  • Analytics Alerts (customizable alerts based on your data rules)

NOTE: Links above are to individual posts.

There are also a couple previously announced features that have FINALLY made it into the product, including:

  • Sharing custom reports and advanced custom segments
  • Pivoting data and segmenting with a secondary dimensions

I must say, this release is very cool. Google has listened to users and included some of the most requested features. 20 goals, automatic alerts, more custom variables… We’ve been hearing/making these requests for years!

One thing I think people will ignore is that many of these features represents dramatic improvements in the GA system. While these features have a definite ‘wow’ factor they provide a solid foundation for future enhancements.

If you’ve been reading this blog for a while you know that I usually blast out as many posts as possible to explain the new features. Today is no different.

Because there are some many people blogging about GA, I’m going to be a bit selective and cover the topics that I don’t think will get much attention or that I just really like :)

So click away! Let’s all explore these cool new features together!

Filed Under: About Google Analytics Tagged With: features, v4

Comments

  1. Jaan Kanellis says

    October 20, 2009 at 3:09 pm

    Is everyone seeing these new features today or is it being rolled out slowly?

    I am not seeing them for some of my GA accounts.

    Reply
    • Justin Cutroni says

      October 20, 2009 at 4:02 pm

      Hi Jaan,

      The new features will start to roll out soon, I believe tomorrow. it can take a few weeks for the features to reach your account. If you’re at eMtrics you can swing by the Google booth and sign up for access.

      Justin

      Reply
  2. IMGuru says

    October 21, 2009 at 12:30 am

    truly amazing features ….I see that we need not have to think of using omniture if google continues to add features like this over the period of time :)

    Reply
  3. Julien Coquet says

    October 21, 2009 at 5:42 am

    Love the hat ;-)

    Reply
  4. Doug Kessler says

    October 21, 2009 at 7:01 am

    Thanks for he heads up — should be great.

    Reply
    • Justin Cutroni says

      October 21, 2009 at 8:01 am

      @IMGuru: Google came to the web analytics party a little late, so they have a lot of catchup to do. But it’s good to see them rolling out lots of features on a regular basis.

      @Julien: HA! I love that hat, it’s really soft. And it’s cold up here in Vermont!

      Thanks to all for the comments.

      Reply
  5. Gerard says

    October 21, 2009 at 9:33 am

    Thanks for the info.
    Not seeing it yet in the UK but I’m sure it’ll be here soon.

    I agree with Julien, nice hat ;)

    Reply
  6. Jon Whitehead says

    October 22, 2009 at 9:18 pm

    they look like great and powerful additions – but still no downloads tracking out of the box!

    Reply
    • Justin Cutroni says

      October 23, 2009 at 10:54 am

      @Jon: I know! That features announced in 2007 and it’s still not there! That is a fundamental thing that every analytics tool should do. Oh well, maybe in 2010.

      Reply
  7. Jacob Kildebogaard says

    October 23, 2009 at 11:35 am

    That is truelly great news, and I am enjoying working with it already. As always you find things that is possible to improve, but I hope it will be done soon. As an example it is a shame that you can’t email the automized intelligence reports.

    I have a question about the system, I hope you a little insight in. What are the comparison period for the different reports? Fx the daily alerts, is it compared to the day before, the same day of week the previus week, or the same date the month before? And is the month compared to the month before, or the same month last year?

    Keep up the good work of writing :-)

    Reply
    • Justin Cutroni says

      October 23, 2009 at 1:05 pm

      @Jacob: I’ve got a post on the Intelligence system that I will get out this weekend. But, in general, the system creates a predicted value based on past data. Then it compares the actual value to the predicted value. If the actual is off by a certain amount then you get an Intelligence alert. I’ll be a bit more thorough in my post.

      Thanks for the question,

      Justin

      Reply

Trackbacks

  1. Google Analytics løfter sig til nye højder | Webanalytiker.dk says:
    October 20, 2009 at 3:06 pm

    […] Justin Cutroni omtaler nyheden på video […]

    Reply
  2. Melhorias no Google Analytics | Blog do Bruno Alves says:
    October 21, 2009 at 8:30 am

    […] Link: Analytics Talk » Blog Archive » Introducing Google Analytics v4 […]

    Reply
  3. Google Analytics new features 10/2009 « Webgrizzly’s Blog says:
    October 22, 2009 at 12:40 am

    […] On another blog I then found out that the features are not rolled out on every account at the same time, but in steps. Google, I’m asking you to please include a golive roadmap in the future for similar release announcements! Or at least clearly state that you’re not giving out the features to everyone just yet. […]

    Reply
  4. Google Analytics adds loads of new features says:
    October 27, 2009 at 4:31 am

    […] full details read this post and the official Google […]

    Reply
  5. A week's worth of SEO geek goodiness! | Search Engine Journal says:
    October 27, 2009 at 9:37 am

    […] Google Announcment Immeria Epikone Search Engine Journal (And here) Search Engine […]

    Reply
  6. » Blog Archive » 7 Days of Search and Social; more news than you can handle! says:
    October 27, 2009 at 10:50 am

    […] Google Announcment Immeria Epikone Search Engine Journal (And here) Search Engine […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

My Books

Google Analytics by Justin Cutroni
Learn More on Amazon.com

Performance Marketing co-authored by Justin Cutroni
Learn More on Amazon.com

Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

Categories

  • About Google Analytics (25)
  • Analysis (52)
  • Analytics Strategy (3)
  • Campaign Tracking (14)
  • Ecommerce (8)
  • Event Tracking (10)
  • Remarketing (2)
  • Reporting (10)
  • Resources (7)
  • Tag Management (5)
  • Tips (25)
  • Tracking (52)
  • Uncategorized (64)
  • Universal Analytics (9)
  • Web Analytics (15)

Copyright © 2023 ·News Pro Theme · Genesis Framework by StudioPress · WordPress