One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. […]
Universal Analytics: Now out of beta!
We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and Dimension Widening, but we were […]
Hits, Sessions & Users: Understanding Digital Analytics Data
We talk about data every day – sessions, visits, conversions, pages, hits, etc. etc. etc. But sometimes we fail to understand how all of these metrics fit together and where they come from. Let’s take a look at how digital analytics tools organize data. All digital analytics data is organized into a general hierarchy of […]
5 Google Analytics Updates that You Should Know About
Last week at the 2013 Google Analytics summit there were 15 new features discussed. That’s a lot! Many people have asked me what I think are the most important announcements so I thought I would write a quick post. Personally, I love all of the new features. But here are five things that I think […]
Analytics Academy: A new way to learn about digital analytics
Looking to learn more about digital analytics and Google Analytics? Trying to stay up to date on the most recent advancements in the digital measurement industry? Then check out a course at Analytics Academy, the new learning platform from Google Analytics. The first course, Digital Analytics Fundamentals, will begin on October 8, 2013. You can […]
How Universal Analytics will Drive Strategic Marketing
There’s more and more buzz growing around the next generation of Google Analytics, Universal Analytics. As it slowly rolls out, more and more people are talking about some really interesting applications. I thought I would take a moment to write another piece, grounded in a bit of reality, about how Universal Analytics is an analytics […]
2012 Google Analytics Summit Recap
It was a busy week at the 2012 Google Analytics summit. If you’re in the online marketing space you’ve probably heard many of the announcements and some of the features we’ll all see in 2013. Here’s my recap of what’s coming from Google Analytics. Universal Analytics This was the big news. Universal Analytics is the […]
- 1
- 2
- 3
- 4
- Next Page »