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Digital Analytics for Business

Universal Analytics: The Next Generation of Google Analytics

Posted: October 29, 2012 79 Comments

Universal Analytics: The next generation of Google Analytics

Google Analytics is introducing a number of new technologies, collectively called Universal Analytics, that will create a better way for businesses to measure their digital world. The cornerstone change in Universal Analytics is that Google Analytics is becoming user or customer centric rather than visit centric. This paradigm, sometimes called customer centricity, more closely aligns […]

Filed Under: About Google Analytics, Universal Analytics Tagged With: announcements, custom dimensions, custom metrics, measurement protocol, universal analytics

Analytics Questions & Answers: Volume 2

Posted: July 18, 2012 21 Comments

Setting up an Event as a Google Analytics Goal

It’s that time again! Time to take your analytics questions (via Google+) and try to provide a useful answer. This edition includes information about: Tracking across an iFrame A bug with the Ad Content secondary dimension Integrating Google Analytics and Google AdSense Ecommerce reporting based on item category/group Please note, if I did not get […]

Filed Under: About Google Analytics Tagged With: adsense, answers, cross domain, custom variables, ecommerce, events, google-analytics, questions

Understanding Google Analytics Time Calculations

Posted: February 29, 2012 28 Comments

Google Analytics time on page calculation for a single page visit.

Measuring time on a website can be hard. Really hard. Every web analytics tool has issues, and that includes Google Analytics. I’d like to clarify how Google Analytics track time on page and visit length. It’s probably different than you think. Understanding Engagement Hits The key to understanding Google Analytics time calculations is understanding the […]

Filed Under: About Google Analytics Tagged With: bounce rate, engagement, how it works, session length, time on page, time on site, visit length

Introducing Google Analytics, The Next Generation

Posted: March 17, 2011 50 Comments

Today at the Google Analytics Great User Conference, Phil Mui, product manager for Google Analytics and all around awesome guy, introduced the new version of Google Analytics. This version includes a completely reworked user interface and many, many infrastructure improvements. Before we get into the deals, I should mention that this version is going to […]

Filed Under: About Google Analytics Tagged With: features, V5

The Executive’s Guide to Google Analytics

Posted: October 12, 2010 29 Comments

The debate whether Google Analytics is enterprise ready is more or less dead. People have finally figured out that they should use a tool that fits their needs regardless if they have 5 employees or 50,000. If that’s a paid solution fine. If it’s a free solution fine. With that said, I’ve seen the number […]

Filed Under: About Google Analytics Tagged With: google-analytics, Guides, Info, Tips, Web Analytics

Adding Two Books to the Analyst’s Bookshelf

Posted: October 1, 2010 10 Comments

Lots of folks have been emailing asking where the heck I’ve been. I’m still here, but the last few months have been jam packed. In addition to starting a new job at WebShare (which is wicked fun!) I’ve co-authored a new book with two smart guys and finished an update to my first book, er, […]

Filed Under: About Google Analytics Tagged With: books, google-analytics, Tips

Google Analytics Launches new AdWords Reports & Other Goodies

Posted: May 4, 2010 2 Comments

Today at Emetrics, Brett Crosby announced a number of new features and recapped some recent changes to Google Analytics. Here’s a quick video recap of the announcement and some thoughts on the changes. Specific things that Brett talked about: The rebranding of Google Analytics consultants as Google Analytics authorized partners. This was announced on the […]

Filed Under: About Google Analytics Tagged With: adwords, Analysis, announcements, Tracking

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My Books

Google Analytics by Justin Cutroni
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Performance Marketing co-authored by Justin Cutroni
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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

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