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Analytics Talk

Digital Analytics for Business

Introducing Google Analytics v4

Posted: October 20, 2009 17 Comments

Google introduced a new version of Google Analytics today, filled with new features to make analysts and marketers drool. Included in this new release is: New and Improved Goals (20 goals per profile and new ‘threshold’ goals based on pageviews and time on site) New mobile tracking Table Filtering (a way to quickly filter data […]

Filed Under: About Google Analytics Tagged With: features, v4

How Google Analytics Tracks ‘Bookmark’ Visits

Posted: May 20, 2009 38 Comments

I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site. Simply put, Google Analytics will attribute a ‘bookmark’ visit to the information in the Google Analytics campaign cookie. Many people believe that GA tracks bookmark visits as (direct) traffic. Google Analytics does not […]

Filed Under: About Google Analytics, Campaign Tracking, Tracking

Google Analytics Version 3.0

Posted: October 22, 2008 24 Comments

Today Google is releasing a significant update to Google Analytics. I’m not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up. This new release includes: * Motion Charts (a data visualization tool) * Advanced Segmentation * […]

Filed Under: About Google Analytics Tagged With: features, v3.0

Getting to Know the New Google Analytics Admin Interface

Posted: October 22, 2008 11 Comments

One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and manage Google Analytics. When you firs log […]

Filed Under: About Google Analytics, Analysis Tagged With: Analysis, features, setup, v3.0

Google Analytics Compliance with WAA Standard Metrics

Posted: September 21, 2008 24 Comments

Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I’ve decided to identify just how compliant GA is with these standards. Below is a list of all standards defined in the WAA metrics definitions document and GA compliance with each definition. GA […]

Filed Under: About Google Analytics, Analysis, Resources, Web Analytics Tagged With: About Google Analytics, Analysis, Web Analytics

Do we really “get” Google Analytics?

Posted: July 17, 2008 7 Comments

It’s been just over a year since Google redesigned and relaunched Google Analytics. In that time GA has become an innovative product that seems to improve every day. But I believe that many of us, myself included, are really missing the point when it comes to Google Analytics. I don’t think that we fully embrace […]

Filed Under: About Google Analytics, Web Analytics Tagged With: Analysis, google-analytics

Understanding The Google Analytics Terms of Service

Posted: June 26, 2007 8 Comments

How many people here have read the Google Analytics Terms of service (TOS)? Anyone? Bueller? If you’re using GA you should know what you can and can not do with the tool, which is outlined in the TOS. You can find the TOS, in all its glory, here: http://www.google.com/analytics/tos.html The first part of the TOS […]

Filed Under: About Google Analytics Tagged With: google-analytics

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Recent Posts

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