Google introduced a new version of Google Analytics today, filled with new features to make analysts and marketers drool. Included in this new release is: New and Improved Goals (20 goals per profile and new ‘threshold’ goals based on pageviews and time on site) New mobile tracking Table Filtering (a way to quickly filter data […]
How Google Analytics Tracks ‘Bookmark’ Visits
I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site. Simply put, Google Analytics will attribute a ‘bookmark’ visit to the information in the Google Analytics campaign cookie. Many people believe that GA tracks bookmark visits as (direct) traffic. Google Analytics does not […]
Google Analytics Version 3.0
Today Google is releasing a significant update to Google Analytics. I’m not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up. This new release includes: * Motion Charts (a data visualization tool) * Advanced Segmentation * […]
Getting to Know the New Google Analytics Admin Interface
One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and manage Google Analytics. When you firs log […]
Google Analytics Compliance with WAA Standard Metrics
Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I’ve decided to identify just how compliant GA is with these standards. Below is a list of all standards defined in the WAA metrics definitions document and GA compliance with each definition. GA […]
Do we really “get” Google Analytics?
It’s been just over a year since Google redesigned and relaunched Google Analytics. In that time GA has become an innovative product that seems to improve every day. But I believe that many of us, myself included, are really missing the point when it comes to Google Analytics. I don’t think that we fully embrace […]
Understanding The Google Analytics Terms of Service
How many people here have read the Google Analytics Terms of service (TOS)? Anyone? Bueller? If you’re using GA you should know what you can and can not do with the tool, which is outlined in the TOS. You can find the TOS, in all its glory, here: http://www.google.com/analytics/tos.html The first part of the TOS […]