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Analytics Talk

Digital Analytics for Business

How Does Google Analytics Track Conversion Referrals?

Posted: November 10, 2006 51 Comments

Visitor campaign information is stored in a cookie on the visitor’s machine. This cookie stores the referral information for the visitor’s session. This cookie tracks organic referrals, tagged campaign links, un-tagged referral links and direct visits. Each time a visitor visits your site the Google Analytics Tracking code updates this cookie with the appropriate campaign […]

Filed Under: About Google Analytics, Campaign Tracking, Common Problems Tagged With: Analysis, Campaign Tracking, google-analytics, link-tagging, online-marketing

Getting More out of Google Analytics Goals

Posted: August 4, 2006 15 Comments

Setting up goals in Google Analytics is a vital step in monitoring the success of your website. While it is not necessary, setting up goals helps you harness the complete power of the application. Most people usually set up goals and scrutinize the conversion rate. I’m not going to comment on conversion rate, Avinash has […]

Filed Under: About Google Analytics, Analysis, Tips Tagged With: google-analytics, Web Analytics

How Google Analytics Tracks Third-Party Domains

Posted: June 25, 2006 14 Comments

Time for another installment of how to set up Google Analytics the right way! Today we’re going to talk about how to configure GA if your website spans multiple domain names. This is often the case if you’re using a third party shopping card. Just a note, I’m not going to get into the actual […]

Filed Under: About Google Analytics, Tracking Tagged With: google-analytics, Tips, Web Analytics

What is $Index?

Posted: June 9, 2006 Leave a Comment

Alex had a very interesting post yesterday about optimizing your site using Google Analytics. He explained how to evaluate the value of certain pages on your site using the page $Index value. But what is $Index and how is it calculated? Here’s what the Google Analytics help documents say about $Index: In addition, the $Index […]

Filed Under: About Google Analytics, Analysis Tagged With: google-analytics, Web Analytics

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Recent Posts

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