Analysis Archives - Analytics Talk

Understanding the Google Analytics Cohort Report

Posted: February 6, 2015 8 Comments

A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that […]

Google Analytics Segmentation: Updated for Better Analysis

Posted: July 16, 2013 76 Comments

I’m sure everyone here knows that segmentation is probably the most important tool that we have in our analysis toolbox. And with the updated Google Analytics segments you can slice and dice your data in some really creative ways. Let’s take a look at the updated advanced segmentation tool, discuss how it’s changed and how […]

How to Analyze User Behavior with a Google Website Survey

Posted: July 12, 2013 8 Comments

Maybe the title of this post is a bit over the top. But my goal is to show you how the four simple questions from a Google Website Survey can provide deep insights you can’t get from Google Analytics and most quantitative tools. The four questions on the survey are: Overall, how satisfied are you […]

Google Databoard: Consumer Data to Craft your Mobile Game-plan

Posted: July 9, 2013 4 Comments

Perhaps you’ve heard that mobile is going to become more and more important :) But what if haven’t implemented a mobile plan? Luckily you have the Google Databoard to help kick some ass and define your mobile approach. The Databoard is a collection of Google studies related to consumer mobile behavior. The cool thing is […]

How to survey your site visitors with Google Consumer Surveys

Posted: June 26, 2013 29 Comments

I spend a lot of time talking about quantitative data on this blog, mostly Google Analytics data. But this post will focus on Qualitative. Specifically I want to talk about how to implement and collect qualitative data using Google Consumer Surveys for your website. Why would you want to run a survey on your website? […]

Measuring the Non-Profit: From Planning to Implementation

Posted: April 22, 2013 19 Comments

This is a post that I’m excited to write. I was talking to my friend Leslie, who does marketing for Google for Non-Profits. She helps non-profits use Google tools to be more successful. We were chatting about a framework that they can use to measure their non-profit more effectively. Let’s walk through the measurement planning […]

A PR Dashboard for Google Analytics

Posted: February 18, 2013 14 Comments

I recently wrote a post about Google Analytics for PR pros. After walking through what metrics I thought were important, I included a link to a PR dashboard for Google Analytics that anyone can add to Google Analytics. Here’s an explanation of the dashboard. Automatically add the Google Analytics PR dashboard to your Google Analytics […]