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Analytics Talk

Digital Analytics for Business

Google Analytics for PR

Posted: February 8, 2013 14 Comments

This week I had the opportunity to speak to a Public Relations class at Champlain College about measurement, public relations and Google Analytics. After rambling for an hour, I through it would be a good idea to jot down my advice in hopes that others can use it or, more importantly, improve on it. Let […]

Filed Under: Analysis, Analytics Strategy Tagged With: Analysis, PR, reporting

A New Method to Track Keyword Ranking using Google Analytics

Posted: January 14, 2013 124 Comments

In the past I’ve written about different ways to customize Google Analytics for SEO. This post is all about a new way to track keyword ranking using Google Analytics. A little background… There are lots of paid tools that will track where your content ranks in your search results. But my friend AJ Kohn wanted […]

Filed Under: Analysis, Event Tracking, Tracking Tagged With: Analysis, keywords, ranking, seo, Tips, tricks

Cohort Analysis with Google Analytics

Posted: December 11, 2012 27 Comments

Cohorts are groups of people that share a common trait within a certain time.

You might have heard of Cohort Analysis – it’s a time-tested segmentaiton technique used to understand user behavior. Cohort analysis has never been a core part of Google Analytics – it’s always been a bit of a hack. I wanted to discuss how to do cohort analysis with Google Analytics today and what it might […]

Filed Under: Analysis Tagged With: Analysis, cohorts, Data, segmentation

SEO Customizations for Google Analytics

Posted: August 13, 2012 32 Comments

SEO Basic Search Engine Report Tabs in Google Analytics

As part of the presentation I put together some Google Analytics customizations for measuring SEO. As long as you’re using Google Analytics :) Custom Reports I love customizing Google Analytics reports. I can create exactly what I want and reduce the number of clicks I need to make to report or analyze data. All of […]

Filed Under: Analysis, Reporting Tagged With: Analysis, custom advanced segments, custom alerts, custom reports, organic, reporting, seo

Rethinking Blog Metrics

Posted: July 27, 2012 8 Comments

Google Analytics Engagement Metrics

A few months ago I started an experiment. I added some code to my site to better track how visitors interacted with my content. The new code tracks various user activities, like scrolling and reaching certain locations in the page. Not only did the code collect more data about user behavior it also changed many […]

Filed Under: Analysis Tagged With: Analysis, blog, bounce rate, events, goals, KPIs, metrics, time

Social Sharing Report for Google Analytics

Posted: July 20, 2012 6 Comments

Trend of people sharing content socially.

A friend recently asked me for a Google Analytics report that shows which content is getting shared on a site and on which social networks it’s being shared on. No problem, that’s a job for a custom report! Rather than just a simple data dump, I want to explore this segment of people: the people […]

Filed Under: Analysis, Reporting Tagged With: Analysis, content, custom report, reporting, social media

NEW! Google Analytics Mobile App Tracking: Data & Reports

Posted: June 29, 2012 19 Comments

Devices And Network Overview

The world of digital analytics has been changing fast, very fast! One of the primary drivers has been the development of mobile devices and apps. Google analytics has lagged in measuring mobile apps. It’s always done a good job at mobile web, but not mobile apps. But that all changes with Google Analytics Mobile App […]

Filed Under: Analysis, Ecommerce, Reporting Tagged With: active users, Analysis, app metrics, apps, mobile, path analysis, reporting, screen time, session duration, users

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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
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