As I’ve talked about before, dashboards are great for people that are focused on a specific thing. You can create a dashboard focused on mobile, one that is focused on a certain campaign, or one that is focused on social. Creating a social dashboard in Google Analytics is a lot easier now that we have […]
Full Funnel: Google Analytics Measures Social Media
We all love social media. We all use it all the time. As analyst and marketers we’re trying to define the business value of social. But the measurement is challenging. We’re trying to change that with Google Analytics and have introduced a set of Social Media reports to help measure the value of social. I […]
Advanced Content Tracking with Google Analytics: Part 2
This is part two of a two part series on advanced content tracking. This post is about the reporting and analysis of how people interact with content. As I mentioned in part one, this technique and concept was born from collaboration. There are a number of people that need to be recognized for contributing: Nick […]
Creating an Ecommerce Tracking Plan for Google Analytics
Someone asked me how I would set up Google Analytics for an ecommerce website. And, before I get into all of the setup details, I wanted to lay the foundation from a business perspective. I’ll describe the Google Analytics features and how to configure them in another post. So this post is all about my […]
Save Your Ass With Google Analytics Data Alerts
Let’s face it, we’re all a bit “lazy.” I admit it, I don’t check my website data every day. And when I’m on vacation it can be a bigger challenge. But that’s OK, I use data alerts to stay on top of my data even if I can’t check analytics every day. Are you using […]
Building a Mobile Ecommerce Dashboard in Google Analytics
Recently, at the GAUGE conference, I talked about Google Analytics custom reports and dashboards. During the dashboards section of the talk I walked the group through the process of setting upa dashboard. As an example I created a dashboard for a fictional ecommerce website. After the talk someone came up to me and asked if […]
Path Analysis in Google Analytics with Flow Visualization
Google Recently announced a new feature in Google Analytics, Flow Visualization. These reports, the Visit Flow report, Navigation Flow report, and Goal Flow report are a new take on analyzing how people navigate through content. For a long time click path analysis was not really possible in Google Analytics. Sure, we had the Navigation Summary […]
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