Analysis Archives - Page 6 of 8

Google Analytics Advanced Segmentation

Posted: October 22, 2008 32 Comments

Advanced segmentation is a new feature in Google Analytics that lets you segment all data in a profile. Why is this important? We now have an incredibly powerful segmentation tool that we can use to identify which segments of our traffic are performing and which are not. This leads to more analysis on the under […]

Google Analytics Compliance with WAA Standard Metrics

Posted: September 21, 2008 24 Comments

Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I’ve decided to identify just how compliant GA is with these standards. Below is a list of all standards defined in the WAA metrics definitions document and GA compliance with each definition. GA […]

Event Tracking Pt. 3: Reporting & Analysis

Posted: October 16, 2007 16 Comments

This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts: Event Tracking Pt. 1: Overview & Data Model Event Tracking Pt. 2: Implementation I wrote this post before having access to the new events reports. As a result, I don’t have […]

GA On Site Search Pt. 2: Reporting & Usage

Posted: October 16, 2007 6 Comments

This is part two in a two part series about the new GA on site search reports. In part one I discussed the setup. There is a tremendous amount of information in the new Site Serch reports about ow your visitors interact with your search engine. But it goes way beyond measuring how many searches […]

Give Me What I Want and I’ll Do What You Ask

Posted: October 7, 2007 6 Comments

I’m not a testing guru. I love testing and think it’s a vital part of the web analytics process, but I’m still learning about the ins and outs. One thing that I have learned is that there is more to testing than changing the color of a button or the format of an email. It […]

Segmenting Members from Non-Members

Posted: August 29, 2007 37 Comments

Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I’ve worked with a number of clients with this business model and have noticed that many make a consistent mistake when setting up their analytics package: they fail […]

Segmenting Visitor Loyalty Reports in GA

Posted: July 17, 2007 26 Comments

[ UPDATED: I’ve added some more information re: filtering direct and referral traffic. ] This is a quick post. The goal is to help all you GA users that read Avinash’s most recent post about measuring success for non-e-commerce sites. Avinash lays out three recommendations including: 3. Segment the data! For Visitor Loyalty or Length […]