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Analytics Talk

Digital Analytics for Business

Tracking Google Audio Ads with Analytics

Posted: June 4, 2007 7 Comments

Today the Inside AdWords blog announced that the AdWords team has completed their beta test for audio ads. They are now in the process of rolling out access to all AdWords accounts. I was pleasantly surprised that my own personal AdWords account now has audio ads. Look out America! Anyway, this got me thinking. What […]

Filed Under: Analysis, Tracking Tagged With: Analysis, audio-tracking, google-analytics, Web Analytics

New GA Feature: Segmented Widgets

Posted: June 3, 2007 Leave a Comment

I’m on a roll with GA Desktop Widgets :) Another really cool feature of the new GA dashboard is Segmented Widgets. This is very similar to the Sticky Filters feature that I wrote about last week. With segmented Widgets you can add a segmented report to your dashboard. Here’s an example. I can choose a […]

Filed Under: Analysis Tagged With: features, google-analytics, reporting, Tips

New GA Feature: Sticky Filters

Posted: June 1, 2007 12 Comments

This is a pretty cool feature that most people don’t know about. I’m not really sure if it’s officially called ‘Sticky Filters’, but that’s the term I’m going to use. If you apply a filter to a report, and then add that report to a dashboard, the filter will be applied to the data in […]

Filed Under: Analysis Tagged With: features, filters, google-analytics, Tips

Welcome to the New Google Analytics

Posted: May 8, 2007 32 Comments

Today At EMetrics Brett Crosby announced a new version of Google Analytics. Over the next few weeks the Google Analytics team will begin to migrate all Google Analytics accounts to the new version of the application. The changes are significant and, in my opinion, represent a tremendous improvement over the current version. Not that the […]

Filed Under: Analysis Tagged With: features, google-analytics, v2

Understanding the New Google Analytics Interface

Posted: May 8, 2007 2 Comments

I’m not going to sugar-coat this. The new Google Analytics reporting interface is radically different than the old reporting interface. It will take you some time to get comfortable using the new version. You may even be lost the first time you log in. Don’t worry, you’ll get used to it. In my opinion, understanding […]

Filed Under: Analysis Tagged With: Analysis, features, google-analytics, v2, Web Analytics

New GA Feature: Custom Dashboards

Posted: May 8, 2007 17 Comments

At the top of each report you’ll see an ‘Add to Dashboard’ button. Simply click the button and GA will add the report to your dashboard. I’m not sure if there is a limit to the number of reports that can be added to the dashboard, but I would not add more than 6 or […]

Filed Under: Analysis Tagged With: features, google-analytics, reporting, v2

Poor Landing Pages: My Experience Tonight

Posted: March 9, 2007 3 Comments

I’m pretty excited. I’m buying one of those super cool flat screen TVs. I’m going to get a Sony and hook it up to an AppleTV. I’ve got about $1,500 to spend and am ready to act. Imagine my surprise when I opened my in-box and found an email with the following subject: Sweet! Not […]

Filed Under: Analysis Tagged With: Analysis

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