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Analytics Talk

Digital Analytics for Business

Twitter and Google Analytics: What to Track

Posted: September 2, 2008 84 Comments

A couple of weeks ago I decided to start Twittering. I’ve had a Twitter account for a while, but never really got into it. But after observing some friends for a while, and reading up on how others use Twitter, I started to see some value in the service. One thing I’ve noticed is the […]

Filed Under: Campaign Tracking Tagged With: camapign tracking, google-analytics, marketing

Tracking YouTube Videos with Google Analytics

Posted: July 29, 2008 37 Comments

A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It’s pretty cool stuff and if you’re posting videos to YouTube it provides a lot of great information. But what about YouTube videos that are embedded in a site? What’s the […]

Filed Under: Campaign Tracking, Event Tracking, Tracking Tagged With: Event Tracking, google-analytics, video-tracking, Web Analytics, web-2.0

Google Analytics Campaign Tracking Pt. 2: The EpikOne Link Tagging Tool

Posted: November 10, 2006 25 Comments

In Part 1 of this series I explained that Google Analytics campaign tracking is based on a technology called link tagging. Link tagging is the process of adding business information to the URLs that we use in our on-line ads. But how do we actually tag these links? Some marketing campaigns can have hundreds, or […]

Filed Under: Campaign Tracking Tagged With: Campaign Tracking, google-analytics, on-line-marketing, tools

Google Analytics Campaign Tracking Pt. 1: Link Tagging

Posted: November 10, 2006 118 Comments

What is Link Tagging? To track your marketing campaigns Google Analytics uses a technology called link tagging. This provides a fine level of detail about marketing efforts. The data we gather from link tagging helps us make informed business decisions about our marketing spend. With link tagging, we add additional information to the destination URL […]

Filed Under: Campaign Tracking

Google Analytics Campaign Tracking Pt. 0: An Overview

Posted: November 10, 2006 25 Comments

One of the most useful features in Google Analytics is its ability to track your online marketing campaigns. We all know that GA works great with AdWords, but it can also be used to track your banner ads, CPC ads and even your off line ads (which I’ve posted about before). If you’re doing any […]

Filed Under: Campaign Tracking Tagged With: google-analytics

How Does Google Analytics Track Conversion Referrals?

Posted: November 10, 2006 51 Comments

Visitor campaign information is stored in a cookie on the visitor’s machine. This cookie stores the referral information for the visitor’s session. This cookie tracks organic referrals, tagged campaign links, un-tagged referral links and direct visits. Each time a visitor visits your site the Google Analytics Tracking code updates this cookie with the appropriate campaign […]

Filed Under: About Google Analytics, Campaign Tracking, Common Problems Tagged With: Analysis, Campaign Tracking, google-analytics, link-tagging, online-marketing

Tracking Offline Advertising With Google Analytics

Posted: June 12, 2006 29 Comments

With a little bit of programming you can use Google Analytics to track your off-line advertising activities. There are some caveats, but I believe the process below is reliable and convenient for customers. Here’s how to set it up. First a disclaimer. I’m not going to go over the basics of how link tagging works. […]

Filed Under: Campaign Tracking Tagged With: google-analytics, Tips, Web Analytics

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Recent Posts

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