Is Google Analytics an “enterprise” class analytics solution? That’s debatable, and in fact, it has already been debated. In my opinion, it depends. It depends on your analytics needs. We’ve worked with plenty of “enterprise” class organizations that were new to web analytics. They had very simple needs and GA met most of them easily. […]
How Does Google Analytics Track Conversion Referrals?
Visitor campaign information is stored in a cookie on the visitor’s machine. This cookie stores the referral information for the visitor’s session. This cookie tracks organic referrals, tagged campaign links, un-tagged referral links and direct visits. Each time a visitor visits your site the Google Analytics Tracking code updates this cookie with the appropriate campaign […]
Google Analytics: How to Tell When Something is Wrong
I’ve written about some of the most common Google Analytics configuration mistakes. But how do you know if you’ve made one of these mistakes? What can you do to insure that a profile is set up correctly after it’s collecting data? Here are a few things you can check to make sure everything is running […]
Google Analytics Configuration Mistake #3: Third Party Domains
One of Google Analytics’ great features is that it can track visitors across multiple domains. This is especially handy for all those folks using a third party shopping cart. Getting GA configured correctly to work with a third party domain is not overly complicated but there can be some issues. Here’s my list of the […]
Google Analytics Configuration Mistake #2: Query String Variables
In my previous post I discussed how an incorrect Default Page setting can cause a single page on your website to be counted as two different pages. That same concept is the driving force behind Common Google Analytics Configuration Mistake #2. If your website uses query string parameters you may be creating hundreds or thousands […]
Google Analytics Configuration Mistake #1: Missing Default Page
Setting the default page for your website is a simple configuration step that insures the quality of your Google Analytics report data is good. The default page for a website is the page shown to a visitor when they enter just the website domain into the browser’s location bar. If you type http://www.cutroni.com/ into your […]