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Digital Analytics for Business

Tracking Ecommerce Transactions with Universal Analytics

Posted: March 22, 2013 15 Comments

Tracking Ecommerce Transactions

We all know that tracking business outcomes, or conversions, is absolutely critical. If you sell a product that means tracking transactions. Let’s walk through tracking ecommerce transactions with Universal Analytics. How Ecommerce Tracking Works In general, Universal Analytics ecommerce tracking functions the same way as the standard Google Analytics ecommerce tracking. Google Analaytics collects the […]

Filed Under: Ecommerce, Tracking, Universal Analytics Tagged With: ecommerce, Tracking, universal analytics

NEW! Google Analytics Mobile App Tracking: Data & Reports

Posted: June 29, 2012 19 Comments

Devices And Network Overview

The world of digital analytics has been changing fast, very fast! One of the primary drivers has been the development of mobile devices and apps. Google analytics has lagged in measuring mobile apps. It’s always done a good job at mobile web, but not mobile apps. But that all changes with Google Analytics Mobile App […]

Filed Under: Analysis, Ecommerce, Reporting Tagged With: active users, Analysis, app metrics, apps, mobile, path analysis, reporting, screen time, session duration, users

Creating an Ecommerce Tracking Plan for Google Analytics

Posted: February 9, 2012 16 Comments

Micro Conversion for an Ecommerce website

Someone asked me how I would set up Google Analytics for an ecommerce website. And, before I get into all of the setup details, I wanted to lay the foundation from a business perspective. I’ll describe the Google Analytics features and how to configure them in another post. So this post is all about my […]

Filed Under: Analysis, Ecommerce Tagged With: Analysis, business, commerce, Data, ecommer, google-analytics, KPIs, marketing, metrics, revenue

5 Google Analytics Custom Variables for Ecommerce

Posted: June 14, 2011 38 Comments

I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation. For those […]

Filed Under: Analysis, Ecommerce, Tracking Tagged With: custom variables, ecommerce, Tips, tricks

Google Analytics E-Commerce Tracking Pt. 4: Tracking Lead Gen Forms

Posted: July 2, 2008 35 Comments

One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can be used many different ways. There’s a […]

Filed Under: Ecommerce, Tracking Tagged With: e-commerce-tracking, google-analytics, how-to, setup

Google Analytics E-Commerce Tracking Pt. 3: Why EVERYONE Should Use It

Posted: June 25, 2008 49 Comments

The Google Analytics e-commerce reports contain two specific reports that I believe are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics. But, as their names imply, these reports are focused on commerce. But […]

Filed Under: Ecommerce, Tracking Tagged With: e-commerce, google-analytics, Tracking

Google Analytics E-Commerce Tracking Pt. 2: Installation & Setup

Posted: January 22, 2008 70 Comments

This is part 2 in my series on Google Analytics e-commerce tracking. In part 1 I described, at a conceptual level, how GA e-commerce tracking works. In this post I’ll get into the specifics of the code and how to install it. This isn’t the most exciting stuff (that will be part 3), but a […]

Filed Under: Ecommerce, Tracking Tagged With: e-commerce-tracking, google-analytics, how-to, setup

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