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Digital Analytics for Business

Google Analytics E-Commerce Tracking Pt. 1: How It Works

Posted: January 13, 2008 56 Comments

This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance. Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the […]

Filed Under: Ecommerce, Tracking Tagged With: e-commerce, google-analytics, setup, Tips

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