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Digital Analytics for Business

Using Offline and Online data to drive Google Analytics Remarketing

Posted: July 15, 2014 Leave a Comment

Offline email actions can be captured with the measurement protocol as events.

The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]

Filed Under: Event Tracking, Remarketing, Tracking Tagged With: advanced, Event Tracking, measurement protocol, remarketing, universal analytics

Advanced Content Tracking with Universal Analytics

Posted: February 12, 2014 23 Comments

This technique uses Google Analytics events to track a user as they scroll down a page of content.

A while ago I wrote Advanced Content Tracking – a post about how to measure if users are actually reading your content. I’ve been getting a lot of requests to update this code for Universal Analytics. So here it is – an updated script specifically for use with Universal Analytics. This Google Analytics customization collects […]

Filed Under: Event Tracking, Tracking

A New Method to Track Keyword Ranking using Google Analytics

Posted: January 14, 2013 124 Comments

In the past I’ve written about different ways to customize Google Analytics for SEO. This post is all about a new way to track keyword ranking using Google Analytics. A little background… There are lots of paid tools that will track where your content ranks in your search results. But my friend AJ Kohn wanted […]

Filed Under: Analysis, Event Tracking, Tracking Tagged With: Analysis, keywords, ranking, seo, Tips, tricks

Go With The (Google Analytics Event) Flow

Posted: March 26, 2012 9 Comments

Google Analytics Event Flow"

Google Analytics launched a series of enhancements to the Flow Visualization reports. The enhancements include the ability to do a date comparison of the Flow Visualization report and the ability to use other types of goals in the goal flow report. You can read the announcement on the Google Analytics blog. But the biggest news, […]

Filed Under: Event Tracking Tagged With: Analysis, Analytics, behavior, events, flow visualization

Tools to Help Organize Google Analytics Events

Posted: March 18, 2012 7 Comments

I love event tracking. If you’ve never used Google Analytics event tracking here’s what you need to know: Event tracking is a flexible, data collection mechanism that you can use to track almost anything. From video players, to mortgage calculators, to mobile apps, events are a way to collect and count visitor actions. While the […]

Filed Under: Event Tracking Tagged With: events, Tips, tools, tricks

Advanced Content Tracking with Google Analytics: Part 1

Posted: February 21, 2012 118 Comments

Do people actually read content?

This is part 1 of a two part series on advanced content tracking. This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. The default content tracking content in Google Analytics is fairly straight forward. Using the standard page tag […]

Filed Under: Event Tracking, Tracking Tagged With: advanced, content, Data, events, Tracking

Tracking YouTube Videos with Google Analytics

Posted: July 29, 2008 37 Comments

A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It’s pretty cool stuff and if you’re posting videos to YouTube it provides a lot of great information. But what about YouTube videos that are embedded in a site? What’s the […]

Filed Under: Campaign Tracking, Event Tracking, Tracking Tagged With: Event Tracking, google-analytics, video-tracking, Web Analytics, web-2.0

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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

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