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Digital Analytics for Business

Event Tracking Pt. 1: Overview & Data Model

Posted: October 16, 2007 32 Comments

One of the major new features announced by Google at the EMetrics summit is event tracking. There has been a lot of discussion in our industry about tracking events and only a few vendors offer this feature. I believe that Google is the third. Anyway, this post gives an overview of the new feature. Part […]

Filed Under: Event Tracking, Tracking Tagged With: Event Tracking, features, google-analytics

Event Tracking Pt. 2: Implementations

Posted: October 16, 2007 14 Comments

In this post I’m going to discuss how to implement event tracking in Google Analytics. If you have not read part 1, I strongly recommend you do so because I reference Part one extensively. When we implement event tracking we add code that creates the data model we defined in Part 1. We’re going to […]

Filed Under: Event Tracking, Tracking Tagged With: Event Tracking, features, google-analytics, setup

Event Tracking Pt. 3: Reporting & Analysis

Posted: October 16, 2007 16 Comments

This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts: Event Tracking Pt. 1: Overview & Data Model Event Tracking Pt. 2: Implementation I wrote this post before having access to the new events reports. As a result, I don’t have […]

Filed Under: Analysis, Event Tracking, Tracking Tagged With: Analysis, Event Tracking, features, google-analytics, reporting

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