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Digital Analytics for Business

A PR Dashboard for Google Analytics

Posted: February 18, 2013 14 Comments

I recently wrote a post about Google Analytics for PR pros. After walking through what metrics I thought were important, I included a link to a PR dashboard for Google Analytics that anyone can add to Google Analytics. Here’s an explanation of the dashboard. Automatically add the Google Analytics PR dashboard to your Google Analytics […]

Filed Under: Analysis, Reporting Tagged With: Analysis, dashboard, PR, reporting

Customize Google Analytics with Shortcuts

Posted: August 29, 2012 12 Comments

Google Analytics Shortcuts Menu

Everyone who uses Google Analytics has different needs. If you’re an executive you need different data than a marketer. If you work in an ecommerce business you want to view different data than someone in the publishing business. While you could alway do some customization in Google Analytics you could never save a report with […]

Filed Under: Reporting Tagged With: Analysis, custom reports, reporting, visualization

SEO Customizations for Google Analytics

Posted: August 13, 2012 32 Comments

Google Analytics (not provided) Analysis

As part of the presentation I put together some Google Analytics customizations for measuring SEO. As long as you’re using Google Analytics :) Custom Reports I love customizing Google Analytics reports. I can create exactly what I want and reduce the number of clicks I need to make to report or analyze data. All of […]

Filed Under: Analysis, Reporting Tagged With: Analysis, custom advanced segments, custom alerts, custom reports, organic, reporting, seo

Social Sharing Report for Google Analytics

Posted: July 20, 2012 6 Comments

Trend of people sharing content socially.

A friend recently asked me for a Google Analytics report that shows which content is getting shared on a site and on which social networks it’s being shared on. No problem, that’s a job for a custom report! Rather than just a simple data dump, I want to explore this segment of people: the people […]

Filed Under: Analysis, Reporting Tagged With: Analysis, content, custom report, reporting, social media

NEW! Google Analytics Mobile App Tracking: Data & Reports

Posted: June 29, 2012 19 Comments

Devices And Network Overview

The world of digital analytics has been changing fast, very fast! One of the primary drivers has been the development of mobile devices and apps. Google analytics has lagged in measuring mobile apps. It’s always done a good job at mobile web, but not mobile apps. But that all changes with Google Analytics Mobile App […]

Filed Under: Analysis, Ecommerce, Reporting Tagged With: active users, Analysis, app metrics, apps, mobile, path analysis, reporting, screen time, session duration, users

NEW! Google Analytics Android App: Reporting on the Go

Posted: June 29, 2012 16 Comments

Real time reporting in the Google Analytics Android App.

Sometimes it’s hard to keep tabs on your business data. For example, it might be summer and you might be on holiday at the beach. But you feel the pressing urge to check up on your business. What are you going to do! Well, if you use Google Analytics, and you have an Android device, […]

Filed Under: Reporting Tagged With: android, app, automatic alerts, custom alerts, dashboards, data alerts, mobile, real time, reporting

A Social Media Dashboard for Google Analytics

Posted: April 24, 2012 47 Comments

Google Analytics Social Media Dashboard

As I’ve talked about before, dashboards are great for people that are focused on a specific thing. You can create a dashboard focused on mobile, one that is focused on a certain campaign, or one that is focused on social. Creating a social dashboard in Google Analytics is a lot easier now that we have […]

Filed Under: Analysis, Reporting Tagged With: Analysis, reporting, ROI, social media

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