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Analytics Talk

Digital Analytics for Business

Mastering Google Analytics Custom Variables

Posted: May 18, 2011 59 Comments

Google Analytics Custom Variable Dimensions

I’ve got a stack of posts that I want to write, and realized that the all deal with Custom Variables. So, to make sure that we’re all on the same page when it comes to custom vars, here’s my guide to Mastering Google Analytics Custom Variables. For those of you that have not used custom […]

Filed Under: Resources, Tips, Tracking Tagged With: advanced, code, configuration, custom variables, implementation

Adding Business Data to Google Analytics Data

Posted: October 28, 2008 126 Comments

I know the past week has been full of Google Analytics news, but I’m excited to tell you about something one of our team members created: Google Analytics Notes. For a long time we’ve wanted to add business data to GA to help keep track of marketing activities, industry news and GA configuration changes. These […]

Filed Under: Analysis, Resources, Tips Tagged With: Analysis, configuration, tools

Google Analytics Compliance with WAA Standard Metrics

Posted: September 21, 2008 24 Comments

Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I’ve decided to identify just how compliant GA is with these standards. Below is a list of all standards defined in the WAA metrics definitions document and GA compliance with each definition. GA […]

Filed Under: About Google Analytics, Analysis, Resources, Web Analytics Tagged With: About Google Analytics, Analysis, Web Analytics

New and Improved GA.JS Documentation

Posted: December 13, 2007 9 Comments

Along with some other features, Google Analytics today launched Google Analytics Custom Tracking. This is a new website (code.google.com/apis/analytics/, a section of code.google.com) that deals with the Google Analytics Tracking Code. The site does a nice job of pulling together information about ga.js and Event Tracking. Plus it has a snazzy movie of Avinash, what […]

Filed Under: Resources Tagged With: features, ga.js, setup, tools

My Regular Expression Tool Box

Posted: December 10, 2007 12 Comments

Love em or hate em, regular expression are a part of Google Analytics. They provide a lot flexibility but at a price. Small mistakes can become magnified and result in poor data quality. I know there’s a lot of information out there about regular expressions, but I wanted to simplify the topic. In my opinion, […]

Filed Under: Resources Tagged With: regular-expressions, Tips

Regular Expression Testing Tool

Posted: December 6, 2006 13 Comments

Over the past few months, Robbin Steif from LunaMetrics has been writing a series of posts about regular expressions. The series is amazing and I highly recommend it to anyone learning reg ex (as the geeks call it). In one of Robbin’s posts she mentions a small, reg ex testing tool that we have on […]

Filed Under: Resources Tagged With: google-analytics, regular-expressions, tools

Tools for Debugging Google Analytics

Posted: June 27, 2006 1 Comment

I spend lots of time working with Google Analytics. Over the past year I’ve discovered a number of tools that are helpful when debugging GA issues. Here is my list of must-have tools for the GA developer. If you have a tool that you think I should add to the list please let me know […]

Filed Under: Resources Tagged With: google-analytics, Tips

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Recent Posts

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