Tips Archives - Analytics Talk

How to Use Google Analytics Content Grouping: 4 Business Examples

Posted: January 24, 2014 22 Comments

Content Grouping is a useful feature that let’s you group your website or app content together and view aggregate metrics for each group. This is particularly useful if you have a lot of content to analyze. Rolling up your content, based on your specific business structure, is very helpful when creating dashboards and other custom […]

How to Set Up Google Analytics Content Grouping

Posted: January 9, 2014 57 Comments

Today everyone is creating content – lots and lots of content. Measuring that content can be a challenge given the sheer volume that’s out there. That’s where Google Analytics Content Grouping can help. This feature let’s you categorize your content based on your own business rules. Then, rather than view your data based on page […]

Dimension Widening: Import data directly into Google Analytics

Posted: October 30, 2013 43 Comments

There are lots of different ways to put data in Google Analytics. You can collect data from a website with JavaScript. You can collect data from an app using an SDK (Android or iOS). Or you can collect data from any network connected device using the measurement protocol. But there’s another way to add data […]

Analytics Academy: A new way to learn about digital analytics

Posted: October 1, 2013 46 Comments

Looking to learn more about digital analytics and Google Analytics? Trying to stay up to date on the most recent advancements in the digital measurement industry? Then check out a course at Analytics Academy, the new learning platform from Google Analytics. The first course, Digital Analytics Fundamentals, will begin on October 8, 2013. You can […]

Analytics Questions & Answers: Volume 1

Posted: June 1, 2012 35 Comments

There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users! Those users generate a lot of questions. Earlier this week I solicited questions on Google+. I […]

Save Your Ass With Google Analytics Data Alerts

Posted: January 4, 2012 30 Comments

Let’s face it, we’re all a bit “lazy.” I admit it, I don’t check my website data every day. And when I’m on vacation it can be a bigger challenge. But that’s OK, I use data alerts to stay on top of my data even if I can’t check analytics every day. Are you using […]

Mastering Google Analytics Custom Variables

Posted: May 18, 2011 59 Comments

I’ve got a stack of posts that I want to write, and realized that the all deal with Custom Variables. So, to make sure that we’re all on the same page when it comes to custom vars, here’s my guide to Mastering Google Analytics Custom Variables. For those of you that have not used custom […]