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Analytics Talk

Digital Analytics for Business

Tracking Zero Result Searches in Google Analytics

Posted: September 8, 2009 32 Comments

I <3 Google Analytics Site Search reports. There’s amazingly actionable data in those reports. But they’re missing one vital piece of information: searches that don’t produce any results. Why is this important? Don’t you want to know when visitors search and don’t get any results? Zero result searches can help your identify missing content on […]

Filed Under: Analysis, Tips, Tracking Tagged With: enhancements, site search

Segmentation Options in Google Analytics

Posted: April 21, 2009 28 Comments

As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, almost […]

Filed Under: Analysis, Tips, Web Analytics Tagged With: advanced segmetnation, custom reports, filters, segmentation

Count Me Out: GA.JS Version

Posted: April 16, 2009 30 Comments

A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value. My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It’s taken a while, but here it is. […]

Filed Under: Tips, Tracking Tagged With: google-analytics, Tips, Tracking

UPDATED: Integrating Google Analytics with a CRM

Posted: March 18, 2009 57 Comments

A while back I wrote a post about how you can integrate Google Analytics with a CRM system. That posts referenced the old urchin.js code and is in need of an update. Plus a lot of people have been asking me about different integration options and I thought it would be a good time to […]

Filed Under: Tips, Tracking Tagged With: configuration, implementation, Tips

Adding Business Data to Google Analytics Data

Posted: October 28, 2008 126 Comments

I know the past week has been full of Google Analytics news, but I’m excited to tell you about something one of our team members created: Google Analytics Notes. For a long time we’ve wanted to add business data to GA to help keep track of marketing activities, industry news and GA configuration changes. These […]

Filed Under: Analysis, Resources, Tips Tagged With: Analysis, configuration, tools

Tying clicks & content to conversion in GA

Posted: July 20, 2008 23 Comments

Many site owners spend a lot of time creating content that is supposed to drive conversions. But what’s the best way to measure the performance of this content with Google Analytics? How can we measure a specific piece of content, be it a page or a piece of creative, and it effect on conversions? Google […]

Filed Under: Tips, Tracking Tagged With: Analysis, google-analytics, Tips, tricks

2008 Google Analytics Resolutions

Posted: January 8, 2008 12 Comments

Happy new year! I can’t believe 2007 is over. Continuing with a tradition I began last year, I give you my 2008 GA resolutions. Before I get into the list, I want to thank everyone who reads and contributes to Analytics Talk. 2007 was an incredible year for me, and I really owe a lot […]

Filed Under: Tips Tagged With: google-analytics, settings, Tips

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