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Analytics Talk

Digital Analytics for Business

Making Google Analytics Content Reports more Readable

Posted: August 21, 2006 25 Comments

I was teaching a class on Google Analytics last week. The audience was non-technical and the session focused on how to effectively use GA reports and the most efficient way to communicate data to clients. While browsing the Content Optimization reports one of the antendees made a great observation. She commented that viewing ‘hits’ based […]

Filed Under: Tips Tagged With: google-analytics

Getting More out of Google Analytics Goals

Posted: August 4, 2006 15 Comments

Setting up goals in Google Analytics is a vital step in monitoring the success of your website. While it is not necessary, setting up goals helps you harness the complete power of the application. Most people usually set up goals and scrutinize the conversion rate. I’m not going to comment on conversion rate, Avinash has […]

Filed Under: About Google Analytics, Analysis, Tips Tagged With: google-analytics, Web Analytics

Count Me Out!

Posted: July 11, 2006 97 Comments

To keep your Google Analytics data pure you should remove all traffic generated by yourself or others that may not be real visitors. For example, if your company has a large call center you should remove the traffic they generate because it will skew your analytics data. To remove this data we usually use an […]

Filed Under: Tips, Tracking Tagged With: google-analytics, Web Analytics

Creating Test Profiles in Google Analytics

Posted: June 30, 2006 6 Comments

One major drawback to Google Analytics is that you can not re-process your historical data. This means that once Google Analytics has processed your data it is final. What’s in your reports stays in your reports. If you make a mistake with a filter then the result will be permanent! Before you make any changes […]

Filed Under: Tips

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Recent Posts

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  • Universal Analytics: Now out of beta!
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