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Analytics Talk

Digital Analytics for Business

Faster, Better, Stronger. The GA Async Tracking Code

Posted: April 19, 2010 24 Comments

You may have heard that Google will begin to use site speed when calculating web rankings. This generated a lot of buzz, but according to Matt Cutts, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in […]

Filed Under: Tracking

Tracking Internal Campaigns with Google Analytics

Posted: March 30, 2010 79 Comments

Internal campaigns are marketing efforts that are run on your site and promote your products and services. Here’s an example from the Boton Red Sox site. They’re using ads on the homepage to promote ticket sales. Companies should track how people react to these campaigns and which ones are most successful. But what’s the best […]

Filed Under: Analysis, Campaign Tracking, Tracking Tagged With: Analysis, Campaign Tracking, site search

New Google Analytics Goals

Posted: October 20, 2009 50 Comments

We all know that it’s critical to measure conversions, or goals, for our website. But for a long time Google Analytics limited the number of conversions, and types of conversions, you could track with Google Analytics. All that changes today (October 20, 2009). You can now create up to 20 goals per profile in Google […]

Filed Under: Analysis, Tracking Tagged With: Analysis, goals, v4

Google Analytics Custom Variables Overview

Posted: October 20, 2009 35 Comments

Today Google releases Custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview of the feature. We’ll discuss how to use it in a later post. Like Custom Segmentation, custom variables are a flexible way to add more information […]

Filed Under: Analysis, Tracking Tagged With: Analysis, custom variables, v4

Tracking Zero Result Searches in Google Analytics

Posted: September 8, 2009 32 Comments

I <3 Google Analytics Site Search reports. There’s amazingly actionable data in those reports. But they’re missing one vital piece of information: searches that don’t produce any results. Why is this important? Don’t you want to know when visitors search and don’t get any results? Zero result searches can help your identify missing content on […]

Filed Under: Analysis, Tips, Tracking Tagged With: enhancements, site search

How Google Analytics Tracks ‘Bookmark’ Visits

Posted: May 20, 2009 38 Comments

I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site. Simply put, Google Analytics will attribute a ‘bookmark’ visit to the information in the Google Analytics campaign cookie. Many people believe that GA tracks bookmark visits as (direct) traffic. Google Analytics does not […]

Filed Under: About Google Analytics, Campaign Tracking, Tracking

Count Me Out: GA.JS Version

Posted: April 16, 2009 30 Comments

A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value. My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It’s taken a while, but here it is. […]

Filed Under: Tips, Tracking Tagged With: google-analytics, Tips, Tracking

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Recent Posts

  • Understanding the Google Analytics Cohort Report
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