Tracking Archives - Page 5 of 8

Google Analytics E-Commerce Tracking Pt. 1: How It Works

Posted: January 13, 2008 56 Comments

This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance. Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the […]

Updated GA.JS Tracking Code

Posted: December 17, 2007 17 Comments

I’ve gotten a lot of comments over the weekend about using the new ga.js code with ASP sites. It turns out that the code does not work with nested SP script tags. Also, the new tracking code that GA spits out is not XHTML compliant. These are unrelated issues that are causing a number of […]

Tracking Sub Domains with Google Analytics

Posted: November 19, 2007 85 Comments

Tracking websites that have multiple sub domains may not seem like a complicated thing. In fact, the GA support docs clearly outlines two ways to track sub domains. You can track all sub domains in a single profile or you can track sub domains in separate profiles. But what if you want more flexibility? What […]

Make GA Data Quality Suck Less!

Posted: November 6, 2007 9 Comments

We all know that data quality sucks! But there are a few, vital steps that you can take to insure that your Google Analytics data is as accurate as possible. Remember, accurate data makes for happy, and accurate, analysts. Here are three simple tips that can help make your data more accurate. 1. Eliminate Duplicate […]

Integrating Google Analytics With a CRM

Posted: October 29, 2007 61 Comments

A lot of people ask about integrating Google Analytics data with other types of data. Most people are interested in some type of CRM integration so that’s what I’m going to write about. Let me start by saying that there is no API to Google Analytics. There is no formal way to pull data out […]

Event Tracking Pt. 1: Overview & Data Model

Posted: October 16, 2007 32 Comments

One of the major new features announced by Google at the EMetrics summit is event tracking. There has been a lot of discussion in our industry about tracking events and only a few vendors offer this feature. I believe that Google is the third. Anyway, this post gives an overview of the new feature. Part […]

Event Tracking Pt. 2: Implementations

Posted: October 16, 2007 14 Comments

In this post I’m going to discuss how to implement event tracking in Google Analytics. If you have not read part 1, I strongly recommend you do so because I reference Part one extensively. When we implement event tracking we add code that creates the data model we defined in Part 1. We’re going to […]