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Analytics Talk

Digital Analytics for Business

Tracking Google Audio Ads with Analytics

Posted: June 4, 2007 7 Comments

Today the Inside AdWords blog announced that the AdWords team has completed their beta test for audio ads. They are now in the process of rolling out access to all AdWords accounts. I was pleasantly surprised that my own personal AdWords account now has audio ads. Look out America! Anyway, this got me thinking. What […]

Filed Under: Analysis, Tracking Tagged With: Analysis, audio-tracking, google-analytics, Web Analytics

Tracking Clicks with GA Pt. 3: Advanced Implementation

Posted: April 9, 2007 32 Comments

Welcome to Part 3 of Tracking Clicks with Google Analytics! Last time I discussed the process and theory behind tracking visitor click data in GA. This technique is primarily used to track non-HTML files and outbound links. In this post we’ll discuss a quicker, easier way to implement the click tracking. Please make sure you’ve […]

Filed Under: Tracking Tagged With: google-analytics, Tips, tools, Tracking

Tracking Clicks with GA Pt. 2: Basic Implementation

Posted: March 23, 2007 17 Comments

In Part 1 of this series I discussed urchinTracker: how it works and what it does. Today we’re going to put that knowledge to use and learn about tracking visitor clicks. The concept behind tracking clicks with Google Analytics is simple. We capture the visitor’s click by modifying the page HTML and then send the […]

Filed Under: Tracking Tagged With: google-analytics, Tracking

Tracking Clicks with GA Pt. 1: About urchinTracker()

Posted: March 19, 2007 33 Comments

Welcome to Part 1 of How to Track User Clicks using Google Analytics. Before we learn how to track clicks we need to review some of the technology behind Google Analytics. In particular, we need to understand how GA creates pageviews. Why? Because we will use the same technology to track clicks. This post may […]

Filed Under: Tracking Tagged With: google-analytics, Tracking

Tracking Clicks with Google Analytics Pt. 0

Posted: March 13, 2007 6 Comments

Have you ever wondered what people click on when they get to your website? I don’t mean which links, I mean which elements. Do they get confused and think that an image is a link and try to click on it? Which outbound links do they click on? I know this may seem like a […]

Filed Under: Tracking Tagged With: google-analytics

Google Analytics Configuration Mistake #3: Third Party Domains

Posted: September 26, 2006 61 Comments

One of Google Analytics’ great features is that it can track visitors across multiple domains. This is especially handy for all those folks using a third party shopping cart. Getting GA configured correctly to work with a third party domain is not overly complicated but there can be some issues. Here’s my list of the […]

Filed Under: Common Problems, Tracking Tagged With: google-analytics, Tips

Google Analytics Configuration Mistake #2: Query String Variables

Posted: September 21, 2006 25 Comments

In my previous post I discussed how an incorrect Default Page setting can cause a single page on your website to be counted as two different pages. That same concept is the driving force behind Common Google Analytics Configuration Mistake #2. If your website uses query string parameters you may be creating hundreds or thousands […]

Filed Under: Common Problems, Tracking Tagged With: google-analytics, Tips

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