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Analytics Talk

Digital Analytics for Business

Ask me a Google Analytics/Urchin/Web Analytics Question!

Posted: September 28, 2006 24 Comments

UPDATE: Thanks for all the great questions. I’m going to close this offer for a little while. Look for a post in the future requesting more Google Analytics/Urchin/Web Analytics questions. In the interest of trying something new, I’d like for all you readers to ask me a question. As soon as a good number accumulate […]

Filed Under: Uncategorized

The Two Types of Google Analytics Configuration

Posted: September 12, 2006 4 Comments

Last week I wrote a rather quick post about configuring Google Analytics correctly. I just want people to have good data for their analysis. You shouldn’t be questioning the accuracy of your data every time you pull up a report. After a nice comment from Avinash, I began to think that there was more to […]

Filed Under: Uncategorized Tagged With: google-analytics, Web Analytics

Measuring Internal Site Search with Google Analytics

Posted: September 12, 2006 11 Comments

Do you have a ‘search’ box on your website? If so, it’s collecting some amazing analytics data. The search terms that visitors use to search your site litereally ‘tells’ you what they’re looking for. Are you ‘listening? If you’re using Google Analytics you can ‘listen’ to your visitors. It’s a conversation you don’t want to […]

Filed Under: Uncategorized Tagged With: google-analytics

Want to see Trending in your Google Analytics Reports?

Posted: September 6, 2006 Leave a Comment

There is a great feature in Google Analytics that allows you to compare two date segments. It’s called ‘Date over Date Comparison’. You can use this feature on any report in GA that has a small calendar on the Date Range Menu. It’s purpose is to show trending in your data from one time period […]

Filed Under: Uncategorized Tagged With: google-analytics

Please Configure Google Analytics Correctly

Posted: September 1, 2006 9 Comments

We all know that web analytics data quality sucks and we’re all OK with that. Thanks Avinash! But there comes a point when the data quality is just abysmal. This usually means that there is something wrong with the web analytics application configuration. That’s why I’m writing this post. I’ve seen too many clients struggle […]

Filed Under: Uncategorized Tagged With: google-analytics, Web Analytics

Tools fo Debugging Urchin Software

Posted: September 1, 2006 4 Comments

I’ve been writing about Google Analytics a lot lately and think it’s time for an Urchin post. I know Urchin isn’t as new and exciting as Google Anlytics, but it is a fantastics web analytics package. It can process huge chunks of data quickly and provides great reporting at an amazing price. One of my […]

Filed Under: Uncategorized Tagged With: urchin

Google Analytics is Now Open to Everyone

Posted: August 15, 2006 Leave a Comment

Well, it’s happened. After months of programming and scaling Google has released Google Analytics to the world! No more waiting for an account. The only limitation is that non-AdWords users have a 5 million pageviews/month cap. Congrats to the GA team for all their hard work!

Filed Under: Uncategorized Tagged With: google-analytics

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Recent Posts

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