Analytics Talk

Digital Analytics for Business

Google Analytics breaks 500,000 Accounts

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Holy crap! I just found a GA account number over 500,000! That’s a lot of GA installations. What’s interesting is that I noticed an account number over 400,000 on June 22, 2006. That’s some serious growth. Google also announced this week that they were increasing the number of profile available on each account. Looks like […]

Custom Segmentation with Google Analytics

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Last week wrote a piece about using custom segments to exclude yourself from Google Analytics tracking. I didn’t stop to think that some folks may not know what custom segmentation is and how it is implemented with Google Analytics. So today I’ll cover how to setup and use custom segmentation with Google Analytics. Segmentation of […]

Page Titles Report for Urchin

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I created a new ‘Page Titles’ report in Urchin. This report is similar to the ‘Content by Titles’ report in Google Analytics. The new report compares pages by HTML title tag rather than the path and file name. The only requirement for using this report is that you must use the UTM tracking method. You […]

How to Import MSN Cost Data Into Urchin

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Everyone talks about Google Analytics and its integration with AdWords. Sure, it’s really cool. But what about other CPC systems? People seem to forget that you can track AND import ALL CPC campaigns and cost data in Urchin. Yahoo!, AdWords, MSN… You can import cost data for all these services, that’s a feature that currently […]

More Urchin Reports for Daypart Tracking

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Yesterday I posted a custom Urchin report for tracking the success of Google AdWords ad scheduling (aka dayparting). Last night I decided to take the report one step further. The new report allows you to drill down from a campaign, to the Keywords within that campaign and finally to the hour of the goal conversion. […]