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Digital Analytics for Business

Google Analytics breaks 500,000 Accounts

Posted: August 4, 2006 Leave a Comment

Holy crap! I just found a GA account number over 500,000! That’s a lot of GA installations. What’s interesting is that I noticed an account number over 400,000 on June 22, 2006. That’s some serious growth. Google also announced this week that they were increasing the number of profile available on each account. Looks like […]

Filed Under: Uncategorized Tagged With: google-analytics

Custom Segmentation with Google Analytics

Posted: July 25, 2006 9 Comments

Last week wrote a piece about using custom segments to exclude yourself from Google Analytics tracking. I didn’t stop to think that some folks may not know what custom segmentation is and how it is implemented with Google Analytics. So today I’ll cover how to setup and use custom segmentation with Google Analytics. Segmentation of […]

Filed Under: Uncategorized Tagged With: google-analytics, segmentation, setup, Web Analytics

Page Titles Report for Urchin

Posted: July 5, 2006 Leave a Comment

I created a new ‘Page Titles’ report in Urchin. This report is similar to the ‘Content by Titles’ report in Google Analytics. The new report compares pages by HTML title tag rather than the path and file name. The only requirement for using this report is that you must use the UTM tracking method. You […]

Filed Under: Uncategorized Tagged With: urchin, Web Analytics

Content Optimization With Google Analytics, Part 1

Posted: June 28, 2006 10 Comments

We all know that Google Analytics provides great data to help optimize your AdWords spending. Heck, that’s why Google Analytics exists, to help you drive better traffic to your site using AdWords. But optimizing how people get to your site is just one side of the equation. Making sure they convert once they’re on your […]

Filed Under: Uncategorized Tagged With: google-analytics, Web Analytics

How to Import MSN Cost Data Into Urchin

Posted: June 23, 2006 Leave a Comment

Everyone talks about Google Analytics and its integration with AdWords. Sure, it’s really cool. But what about other CPC systems? People seem to forget that you can track AND import ALL CPC campaigns and cost data in Urchin. Yahoo!, AdWords, MSN… You can import cost data for all these services, that’s a feature that currently […]

Filed Under: Uncategorized Tagged With: urchin, Web Analytics

Google Analytics breaks 400,000 Accounts

Posted: June 22, 2006 1 Comment

I just found a Goole Analytics account number above 400,000. Looks like more and more people are getting their invite codes and installing the tracking code. Congrats to the GA team for scaling!

Filed Under: Uncategorized Tagged With: google-analytics

More Urchin Reports for Daypart Tracking

Posted: June 21, 2006 Leave a Comment

Yesterday I posted a custom Urchin report for tracking the success of Google AdWords ad scheduling (aka dayparting). Last night I decided to take the report one step further. The new report allows you to drill down from a campaign, to the Keywords within that campaign and finally to the hour of the goal conversion. […]

Filed Under: Uncategorized Tagged With: urchin, Web Analytics

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