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Analytics Talk

Digital Analytics for Business

Measuring the Non-Profit: From Planning to Implementation

Posted: April 22, 2013 19 Comments

This is a post that I’m excited to write. I was talking to my friend Leslie, who does marketing for Google for Non-Profits. She helps non-profits use Google tools to be more successful. We were chatting about a framework that they can use to measure their non-profit more effectively. Let’s walk through the measurement planning […]

Filed Under: Analysis, Web Analytics Tagged With: Analytics, custom dashboard, custom report, non-profit, planning, segments, strategy, targets

New: Managing Google Analytics User Permissions

Posted: March 11, 2013 21 Comments

Finally! For the first time EVER, yes, EVER, Google Analytics has made a change to it’s access controls and user permissions. Some may think Google Analytics user permissions is not a very sexy topic, but this is going to make a big difference to those that manage Google Analytics accounts. There are two big changes […]

Filed Under: Web Analytics Tagged With: administrators, Analytics, data governance, users

Save Your Ass With Google Analytics Data Alerts

Posted: January 4, 2012 30 Comments

Google Analytics Decrease in Traffic Alert

Let’s face it, we’re all a bit “lazy.” I admit it, I don’t check my website data every day. And when I’m on vacation it can be a bigger challenge. But that’s OK, I use data alerts to stay on top of my data even if I can’t check analytics every day. Are you using […]

Filed Under: Analysis, Tips, Web Analytics Tagged With: alerts, Analysis, data alerts, data monitoring, google alerts, reporting

Google Analytics Real Time: Real Time Data for Real Time Decisions

Posted: September 29, 2011 9 Comments

Google-Analytics-Real-Time-Overview

Google Analytics now contains a series of real-time reports that measure what’s happening on your site in real time. These reports will roll out in the next 1 to 2 weeks. I’ve long railed against real-time data. I’ve said that businesses don’t need real time data. It’s very hard to action on time data. I’ve […]

Filed Under: Analysis, Reporting, Web Analytics Tagged With: Analysis, Campaign Tracking, publishers, reporting, social media

Merging Google Analytics with your Data Warehouse

Posted: May 5, 2011 40 Comments

Many of the projects that I’ve been working on over the last 6 to 9 months have evolved to include more and more data integration. Specifically companies are looking to import more Google Analytics data into other systems to do various types of analysis. Data integration is nothing new, companies have been doing it for […]

Filed Under: Tracking, Web Analytics Tagged With: advanced, business intelligence, data integration

Introducing Cardinal Path: An Analytics Consultancy

Posted: March 14, 2011 2 Comments

Cardnial Path

When I started my job at WebShare 12 months ago I knew it was going to be a big challenge. I was joining a very talented team that was looking to expand rapidly. In fact when I talked to Corey and Dave, the owners of WebShare, about this challenge I wanted a commitment that they […]

Filed Under: Web Analytics

Celebrating Our Analytics Relationships

Posted: February 14, 2011 8 Comments

On this day that we celebrate love and relationships let’s think about all the analytics relationships that are so critical to our success! What? You’ve never thought about analytics relationships? Well, they abound everywhere. The life of a web analyst is very much the the same as the life of a relationship counselor. We’re constantly […]

Filed Under: Web Analytics Tagged With: Analysis, BI, business, IT, KPIs

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