• Home
  • Google Analytics
    • Customizations
    • For Ecommerce
  • Speaking
  • About
    • About Me
    • Contact Me
    • Disclaimer and Privacy Policy

Analytics Talk

Digital Analytics for Business

You are here: Home / Google Analytics for Ecommerce

Google Analytics for Ecommerce

Learn the best way to configure Google Analytics for ecommerce sites. This list of posts outlines how to create a tracking plan, implement the code, and then analyze the performance. Something missing? Drop me a note and I’ll add it to the editorial queue :)

Getting Setup Right

  • Creating an Ecommerce Tracking Plan for Google Analytics – Get started the right way, by creating a good tracking plan for your website.
  • Google Analytics E-Commerce Tracking Pt. 2: Installation & Setup – Learn everything about installing the ecommerce tracking code on your site.
  • Google Analytics E-Commerce Tracking Pt. 1: How It Works – Before you jump in, learn how Google Analytics ecommerce tracking works. Understanding the platform makes implementation a lot easier.
  • 5 Google Analytics Custom Variables for Ecommerce – Once you’ve got the basics down, extend your implementation to track custom data.
  • Tracking Internal Campaigns with Google Analytics – There is no feature in Google Analytics to track internal campaigns. Use this hack to measure how on-site promotions help increase sales.
  • Save Your Ass With Google Analytics Data Alerts – Once you’ve got your implementation all set up, automatically monitor your data with Custom Alerts.

Reporting & Analysis

  • Building a Mobile Ecommerce Dashboard in Google Analytics – Do you sell products on your mobile site? Use this dashboard to monitor the performance.
  • Cohort Analysis with Google Analytics – Cohort analysis has been a favorite of analysts for years. Learn how to do it with Google Analytics.
  • Google Analytics Multi-Channel Funnels – Multi-channel analysis, the pinacle of measurement. Use these reports to understand how different marketing channels drive and assist conversions and sales.

My Books

Google Analytics by Justin Cutroni
Learn More on Amazon.com

Performance Marketing co-authored by Justin Cutroni
Learn More on Amazon.com

Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

Categories

  • About Google Analytics (25)
  • Analysis (52)
  • Analytics Strategy (3)
  • Campaign Tracking (14)
  • Ecommerce (8)
  • Event Tracking (10)
  • Remarketing (2)
  • Reporting (10)
  • Resources (7)
  • Tag Management (5)
  • Tips (25)
  • Tracking (52)
  • Uncategorized (64)
  • Universal Analytics (9)
  • Web Analytics (15)

Copyright © 2023 ·News Pro Theme · Genesis Framework by StudioPress · WordPress