Today at Emetrics, Brett Crosby announced a number of new features and recapped some recent changes to Google Analytics. Here’s a quick video recap of the announcement and some thoughts on the changes. Specific things that Brett talked about: The rebranding of Google Analytics consultants as Google Analytics authorized partners. This was announced on the […]
Faster, Better, Stronger. The GA Async Tracking Code
You may have heard that Google will begin to use site speed when calculating web rankings. This generated a lot of buzz, but according to Matt Cutts, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in […]
Now Batting for WebShare, Justin Cutroni
Just a quick personal note to let you all know I’ve landed a new job. I’ve decided to join the team at WebShare, an online marketing and web analytics firm based in Phoenix. I’ve known the owners, David and Corey, for a while and am excited to join their outstanding team. In their own words: […]
Tracking Internal Campaigns with Google Analytics
Internal campaigns are marketing efforts that are run on your site and promote your products and services. Here’s an example from the Boton Red Sox site. They’re using ads on the homepage to promote ticket sales. Companies should track how people react to these campaigns and which ones are most successful. But what’s the best […]
Google Tackles Campaign Attribution with AdWords Search Funnels
There’s been a lot of debate in the analytics community about campaign attribution and how to assign value to the various marketing touch-points that lead to conversions. If you’re new Campaign Attribution you should check out the book Web Analytics 2.0, it has a good, functional overview of the attribution challenge. Throughout the discussion it […]
Big Changes for Justin
Hi everyone, sorry for the long radio silence and sorry I have not gotten to a lot of your comments. There has been a lot going on at EpikOne and with me professionally. After five great years at EpikOne I’ve decided to move on and seek new challenges. I haven’t shared this news with a […]
New Google Analytics Goals
We all know that it’s critical to measure conversions, or goals, for our website. But for a long time Google Analytics limited the number of conversions, and types of conversions, you could track with Google Analytics. All that changes today (October 20, 2009). You can now create up to 20 goals per profile in Google […]
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