Analytics Talk

UPDATED: Integrating Google Analytics with a CRM

Posted: March 18, 2009 57 Comments

A while back I wrote a post about how you can integrate Google Analytics with a CRM system. That posts referenced the old urchin.js code and is in need of an update. Plus a lot of people have been asking me about different integration options and I thought it would be a good time to […]

Find Out When Your Campaigns Suck with GA Custom Reports

Posted: March 12, 2009 9 Comments

One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also offers a great way to do quicker, […]

A is for Atlanta, Amsterdam and Analytics View

Posted: February 5, 2009 Leave a Comment

The theme for today’s post is the letter A. A is for Atlanta We’re kicking off our 2009 Google Analytics Seminars for Success program with a session in Atlanta on February 17 & 18 at Emory University. Seminars for Success is a two day training event that focus on how to configure and use Google […]

Google Analytics Training in Montreal

Posted: November 20, 2008 3 Comments

Do you live in Montreal or on the East Coast of the US? Want to learn more about how to find actionable data in Google Analytics? Then join us for Google Analytics Seminars for Success in Montreal on December 8 and 9. We’ve been putting on these training events for almost a year now, and, […]

Tracking Email with Google Analytics

Posted: November 4, 2008 92 Comments

In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed. The Concept Tracking email campaigns in Google Analytics […]

Adding Business Data to Google Analytics Data

Posted: October 28, 2008 126 Comments

I know the past week has been full of Google Analytics news, but I’m excited to tell you about something one of our team members created: Google Analytics Notes. For a long time we’ve wanted to add business data to GA to help keep track of marketing activities, industry news and GA configuration changes. These […]

Google Analytics Version 3.0

Posted: October 22, 2008 24 Comments

Today Google is releasing a significant update to Google Analytics. I’m not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up. This new release includes: * Motion Charts (a data visualization tool) * Advanced Segmentation * […]