Analytics Talk

Getting to Know the New Google Analytics Admin Interface

Posted: October 22, 2008 11 Comments

One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and manage Google Analytics. When you firs log […]

Google Analytics Advanced Segmentation

Posted: October 22, 2008 32 Comments

Advanced segmentation is a new feature in Google Analytics that lets you segment all data in a profile. Why is this important? We now have an incredibly powerful segmentation tool that we can use to identify which segments of our traffic are performing and which are not. This leads to more analysis on the under […]

Google Analytics Compliance with WAA Standard Metrics

Posted: September 21, 2008 24 Comments

Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I’ve decided to identify just how compliant GA is with these standards. Below is a list of all standards defined in the WAA metrics definitions document and GA compliance with each definition. GA […]

Twitter and Google Analytics: What to Track

Posted: September 2, 2008 84 Comments

A couple of weeks ago I decided to start Twittering. I’ve had a Twitter account for a while, but never really got into it. But after observing some friends for a while, and reading up on how others use Twitter, I started to see some value in the service. One thing I’ve noticed is the […]

Three GA Changes that Predict the Future

Posted: August 29, 2008 10 Comments

There has been a modest buzz this week over some leaked screen shots of the Google AdSense integration into Google Analytics. I don’t think this addition is a surprise to anyone, but it is very exciting to see Google pulling more data into GA. As I’ve said in the past, it’s only a matter of […]

“Enterprise” Google Analytics

Posted: August 26, 2008 18 Comments

Is Google Analytics an “enterprise” class analytics solution? That’s debatable, and in fact, it has already been debated. In my opinion, it depends. It depends on your analytics needs. We’ve worked with plenty of “enterprise” class organizations that were new to web analytics. They had very simple needs and GA met most of them easily. […]

Tracking YouTube Videos with Google Analytics

Posted: July 29, 2008 37 Comments

A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It’s pretty cool stuff and if you’re posting videos to YouTube it provides a lot of great information. But what about YouTube videos that are embedded in a site? What’s the […]