Analytics Talk

How to Set Up Google Analytics Content Grouping

Posted: January 9, 2014 57 Comments

Today everyone is creating content – lots and lots of content. Measuring that content can be a challenge given the sheer volume that’s out there. That’s where Google Analytics Content Grouping can help. This feature let’s you categorize your content based on your own business rules. Then, rather than view your data based on page […]

Dimension Widening: Import data directly into Google Analytics

Posted: October 30, 2013 43 Comments

There are lots of different ways to put data in Google Analytics. You can collect data from a website with JavaScript. You can collect data from an app using an SDK (Android or iOS). Or you can collect data from any network connected device using the measurement protocol. But there’s another way to add data […]

Bye Bye JavaScript! Auto Event Tracking with Google Tag Manager

Posted: October 7, 2013 101 Comments

Implementing analytics, or any type of conversion tracking, is a big pain in the ass. There, I said it! But it’s been getting easier and easier with adoption of Tag Management tools. Google Tag Manager is going to make it even easier with the introduction of a new feature called Auto Event Tracking. Auto Event […]

5 Google Analytics Updates that You Should Know About

Posted: October 7, 2013 23 Comments

Last week at the 2013 Google Analytics summit there were 15 new features discussed. That’s a lot! Many people have asked me what I think are the most important announcements so I thought I would write a quick post. Personally, I love all of the new features. But here are five things that I think […]

Analytics Academy: A new way to learn about digital analytics

Posted: October 1, 2013 46 Comments

Looking to learn more about digital analytics and Google Analytics? Trying to stay up to date on the most recent advancements in the digital measurement industry? Then check out a course at Analytics Academy, the new learning platform from Google Analytics. The first course, Digital Analytics Fundamentals, will begin on October 8, 2013. You can […]

Google Analytics Segmentation: Updated for Better Analysis

Posted: July 16, 2013 76 Comments

I’m sure everyone here knows that segmentation is probably the most important tool that we have in our analysis toolbox. And with the updated Google Analytics segments you can slice and dice your data in some really creative ways. Let’s take a look at the updated advanced segmentation tool, discuss how it’s changed and how […]

How to Analyze User Behavior with a Google Website Survey

Posted: July 12, 2013 8 Comments

Maybe the title of this post is a bit over the top. But my goal is to show you how the four simple questions from a Google Website Survey can provide deep insights you can’t get from Google Analytics and most quantitative tools. The four questions on the survey are: Overall, how satisfied are you […]