Analytics Talk

EpikOne Google Analytics Setup Guide

Posted: April 10, 2007 6 Comments

This blog is almost one year old. In all that time I’ve tried to do two things: 1. create truly original blog posts, and 2. avoid hard selling you, the reader, on EpikOne. Heck, I haven’t even tried to soft sell you anything! Today that changes a bit. I’d like to talk about something that […]

Tracking Clicks with GA Pt. 3: Advanced Implementation

Posted: April 9, 2007 32 Comments

Welcome to Part 3 of Tracking Clicks with Google Analytics! Last time I discussed the process and theory behind tracking visitor click data in GA. This technique is primarily used to track non-HTML files and outbound links. In this post we’ll discuss a quicker, easier way to implement the click tracking. Please make sure you’ve […]

Get Ready for Testing with Website Optimizer

Posted: April 4, 2007 6 Comments

Ok, I’ll bite. I’ll jump on the bandwagon and post about Google Website Optimizer (WO). It seems that everyone is writing about it today so why not one more post? :) We’ve been using WO for over a year and love it. It’s easy to use, very inexpensive (actually free) and provides tremendous value. But […]

Tracking Clicks with GA Pt. 2: Basic Implementation

Posted: March 23, 2007 17 Comments

In Part 1 of this series I discussed urchinTracker: how it works and what it does. Today we’re going to put that knowledge to use and learn about tracking visitor clicks. The concept behind tracking clicks with Google Analytics is simple. We capture the visitor’s click by modifying the page HTML and then send the […]

Tracking Clicks with GA Pt. 1: About urchinTracker()

Posted: March 19, 2007 33 Comments

Welcome to Part 1 of How to Track User Clicks using Google Analytics. Before we learn how to track clicks we need to review some of the technology behind Google Analytics. In particular, we need to understand how GA creates pageviews. Why? Because we will use the same technology to track clicks. This post may […]

Tracking Clicks with Google Analytics Pt. 0

Posted: March 13, 2007 6 Comments

Have you ever wondered what people click on when they get to your website? I don’t mean which links, I mean which elements. Do they get confused and think that an image is a link and try to click on it? Which outbound links do they click on? I know this may seem like a […]

Poor Landing Pages: My Experience Tonight

Posted: March 9, 2007 3 Comments

I’m pretty excited. I’m buying one of those super cool flat screen TVs. I’m going to get a Sony and hook it up to an AppleTV. I’ve got about $1,500 to spend and am ready to act. Imagine my surprise when I opened my in-box and found an email with the following subject: Sweet! Not […]