Analytics Talk

Google Analytics Cross Segmentation: Something You Should Know

Posted: March 6, 2007 3 Comments

Google Analytics has a great feature called Cross Segmentation. Using this feature you can ‘drill down’ into your data to gain more insight. However, there is one thing that all GA users should know. Sometimes cross segmenting data does not produce the desired result. Example I’m a big fan of bounce rate. I think it’s […]

An Analysis of My Data

Posted: March 5, 2007 7 Comments

I’ll be honest, it has been a long time since I looked at the analytics for this blog, I just haven’t had any time. Work has been flat-out busy since January 1. That’s also the reason that my posting has been very light. Anyway, I logged into GA today to check some stats and was […]

Google Analytics Campaign Tracking Pt. 3: Reports and Analysis

Posted: March 4, 2007 24 Comments

In Part 1 of this series I explained link tagging, the technology that Google Analytics uses to track on-line marketing campaigns. In Part 2 I discussed how to tag your links and posted a tool that I use to quickly tag large numbers of marketing URLs. Today, in Part 3, I’ll start to pull this […]

Top 5 Google Analytics Resolutions for 2007

Posted: January 3, 2007 10 Comments

Happy New Year! I hope everyone enjoyed some quiet time during the holidays. Looking at my visitation data for the past 2 weeks it looks like many off you stayed off-line. I know I did! I’d like to take a second and thank all of you who take the time to read this blog and […]

Web Analytics: It’s About Process

Posted: December 20, 2006 9 Comments

Manoj Jasra asked me to write a small piece about the most common web analytics ‘pain’ that many of my clients feel. Thanks Manoj for the invitation! I’m honored that you asked. If you haven’t read the post you can find it here: Identifying & Solving Client Pains: Part 2. Sure, many of my clients […]

Regular Expression Testing Tool

Posted: December 6, 2006 13 Comments

Over the past few months, Robbin Steif from LunaMetrics has been writing a series of posts about regular expressions. The series is amazing and I highly recommend it to anyone learning reg ex (as the geeks call it). In one of Robbin’s posts she mentions a small, reg ex testing tool that we have on […]

Google Analytics Campaign Tracking Pt. 2: The EpikOne Link Tagging Tool

Posted: November 10, 2006 25 Comments

In Part 1 of this series I explained that Google Analytics campaign tracking is based on a technology called link tagging. Link tagging is the process of adding business information to the URLs that we use in our on-line ads. But how do we actually tag these links? Some marketing campaigns can have hundreds, or […]