Analytics Talk

Google Analytics Campaign Tracking Pt. 1: Link Tagging

Posted: November 10, 2006 118 Comments

What is Link Tagging? To track your marketing campaigns Google Analytics uses a technology called link tagging. This provides a fine level of detail about marketing efforts. The data we gather from link tagging helps us make informed business decisions about our marketing spend. With link tagging, we add additional information to the destination URL […]

Google Analytics Campaign Tracking Pt. 0: An Overview

Posted: November 10, 2006 25 Comments

One of the most useful features in Google Analytics is its ability to track your online marketing campaigns. We all know that GA works great with AdWords, but it can also be used to track your banner ads, CPC ads and even your off line ads (which I’ve posted about before). If you’re doing any […]

How Does Google Analytics Track Conversion Referrals?

Posted: November 10, 2006 51 Comments

Visitor campaign information is stored in a cookie on the visitor’s machine. This cookie stores the referral information for the visitor’s session. This cookie tracks organic referrals, tagged campaign links, un-tagged referral links and direct visits. Each time a visitor visits your site the Google Analytics Tracking code updates this cookie with the appropriate campaign […]

Welcome Analytics Readers!!!!

Posted: November 8, 2006 Leave a Comment

Welcome! If today is November 8, 2006 then you’re probably arriving from the Official Google Analytics blog. You’re probably wondering why you’re at Analytics Talk and not This Just in. Well, things are changing. I am in the process of migrating my blog to our corporate site (EpikOne, Inc.). What does this mean? Not too […]

On the Road Again

Posted: October 26, 2006 Leave a Comment

Hi everyone. Sorry for the utter lack of communication. I’ve been on the road for the last two weeks consulting with clients and attending EMetrics. I’ll be home this weekend and will start blogging soon. I’ve got 9 drafts that are almost ready for posting. :) Thanks for the patience! Justin

Answers to Your Google Analytics Questions… ON VIDEO!

Posted: October 14, 2006 12 Comments

Ok, here we go! I finally got around to answering some of your questions… ON VIDEO! How fun is this! My co-worker, and good friend, Mike helped me pull this off. Actually Mike did ALL the work. He shot the video, edited it and compressed it. Today I answer the first three queststions in my […]

Google Analytics: How to Tell When Something is Wrong

Posted: October 12, 2006 2 Comments

I’ve written about some of the most common Google Analytics configuration mistakes. But how do you know if you’ve made one of these mistakes? What can you do to insure that a profile is set up correctly after it’s collecting data? Here are a few things you can check to make sure everything is running […]