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Analytics Talk

Digital Analytics for Business

Measuring Internal Site Search with Google Analytics

Posted: September 12, 2006 11 Comments

Do you have a ‘search’ box on your website? If so, it’s collecting some amazing analytics data. The search terms that visitors use to search your site litereally ‘tells’ you what they’re looking for. Are you ‘listening? If you’re using Google Analytics you can ‘listen’ to your visitors. It’s a conversation you don’t want to […]

Filed Under: Uncategorized Tagged With: google-analytics

Want to see Trending in your Google Analytics Reports?

Posted: September 6, 2006 Leave a Comment

There is a great feature in Google Analytics that allows you to compare two date segments. It’s called ‘Date over Date Comparison’. You can use this feature on any report in GA that has a small calendar on the Date Range Menu. It’s purpose is to show trending in your data from one time period […]

Filed Under: Uncategorized Tagged With: google-analytics

Please Configure Google Analytics Correctly

Posted: September 1, 2006 9 Comments

We all know that web analytics data quality sucks and we’re all OK with that. Thanks Avinash! But there comes a point when the data quality is just abysmal. This usually means that there is something wrong with the web analytics application configuration. That’s why I’m writing this post. I’ve seen too many clients struggle […]

Filed Under: Uncategorized Tagged With: google-analytics, Web Analytics

Tools fo Debugging Urchin Software

Posted: September 1, 2006 4 Comments

I’ve been writing about Google Analytics a lot lately and think it’s time for an Urchin post. I know Urchin isn’t as new and exciting as Google Anlytics, but it is a fantastics web analytics package. It can process huge chunks of data quickly and provides great reporting at an amazing price. One of my […]

Filed Under: Uncategorized Tagged With: urchin

Track your Google Analytics Changes

Posted: August 31, 2006 4 Comments

Whenever I work with a client the first thing I do is create a change log for Google Analytics. I create a very basic spreadsheet (usually suing Google Spreadsheets so I can share it with the client) and use it to record every modification I make to their GA settings. The file is not overly […]

Filed Under: Tips Tagged With: google-analytics, Tips

Making Google Analytics Content Reports more Readable

Posted: August 21, 2006 25 Comments

I was teaching a class on Google Analytics last week. The audience was non-technical and the session focused on how to effectively use GA reports and the most efficient way to communicate data to clients. While browsing the Content Optimization reports one of the antendees made a great observation. She commented that viewing ‘hits’ based […]

Filed Under: Tips Tagged With: google-analytics

Google Analytics is Now Open to Everyone

Posted: August 15, 2006 Leave a Comment

Well, it’s happened. After months of programming and scaling Google has released Google Analytics to the world! No more waiting for an account. The only limitation is that non-AdWords users have a 5 million pageviews/month cap. Congrats to the GA team for all their hard work!

Filed Under: Uncategorized Tagged With: google-analytics

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Recent Posts

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