Analytics Talk

Digital Analytics for Business

Getting More out of Google Analytics Goals

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Setting up goals in Google Analytics is a vital step in monitoring the success of your website. While it is not necessary, setting up goals helps you harness the complete power of the application. Most people usually set up goals and scrutinize the conversion rate. I’m not going to comment on conversion rate, Avinash has […]

Google Analytics breaks 500,000 Accounts

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Holy crap! I just found a GA account number over 500,000! That’s a lot of GA installations. What’s interesting is that I noticed an account number over 400,000 on June 22, 2006. That’s some serious growth. Google also announced this week that they were increasing the number of profile available on each account. Looks like […]

Custom Segmentation with Google Analytics

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Last week wrote a piece about using custom segments to exclude yourself from Google Analytics tracking. I didn’t stop to think that some folks may not know what custom segmentation is and how it is implemented with Google Analytics. So today I’ll cover how to setup and use custom segmentation with Google Analytics. Segmentation of […]

Count Me Out!

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To keep your Google Analytics data pure you should remove all traffic generated by yourself or others that may not be real visitors. For example, if your company has a large call center you should remove the traffic they generate because it will skew your analytics data. To remove this data we usually use an […]

Page Titles Report for Urchin

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I created a new ‘Page Titles’ report in Urchin. This report is similar to the ‘Content by Titles’ report in Google Analytics. The new report compares pages by HTML title tag rather than the path and file name. The only requirement for using this report is that you must use the UTM tracking method. You […]

Creating Test Profiles in Google Analytics

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One major drawback to Google Analytics is that you can not re-process your historical data. This means that once Google Analytics has processed your data it is final. What’s in your reports stays in your reports. If you make a mistake with a filter then the result will be permanent! Before you make any changes […]