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Analytics Talk

Digital Analytics for Business

Tools for Debugging Google Analytics

Posted: June 27, 2006 1 Comment

I spend lots of time working with Google Analytics. Over the past year I’ve discovered a number of tools that are helpful when debugging GA issues. Here is my list of must-have tools for the GA developer. If you have a tool that you think I should add to the list please let me know […]

Filed Under: Resources Tagged With: google-analytics, Tips

How Google Analytics Tracks Third-Party Domains

Posted: June 25, 2006 14 Comments

Time for another installment of how to set up Google Analytics the right way! Today we’re going to talk about how to configure GA if your website spans multiple domain names. This is often the case if you’re using a third party shopping card. Just a note, I’m not going to get into the actual […]

Filed Under: About Google Analytics, Tracking Tagged With: google-analytics, Tips, Web Analytics

How to Import MSN Cost Data Into Urchin

Posted: June 23, 2006 Leave a Comment

Everyone talks about Google Analytics and its integration with AdWords. Sure, it’s really cool. But what about other CPC systems? People seem to forget that you can track AND import ALL CPC campaigns and cost data in Urchin. Yahoo!, AdWords, MSN… You can import cost data for all these services, that’s a feature that currently […]

Filed Under: Uncategorized Tagged With: urchin, Web Analytics

Google Analytics breaks 400,000 Accounts

Posted: June 22, 2006 1 Comment

I just found a Goole Analytics account number above 400,000. Looks like more and more people are getting their invite codes and installing the tracking code. Congrats to the GA team for scaling!

Filed Under: Uncategorized Tagged With: google-analytics

More Urchin Reports for Daypart Tracking

Posted: June 21, 2006 Leave a Comment

Yesterday I posted a custom Urchin report for tracking the success of Google AdWords ad scheduling (aka dayparting). Last night I decided to take the report one step further. The new report allows you to drill down from a campaign, to the Keywords within that campaign and finally to the hour of the goal conversion. […]

Filed Under: Uncategorized Tagged With: urchin, Web Analytics

Urchin Report for Daypart Tracking

Posted: June 20, 2006 Leave a Comment

Last week Google announced that AdWords would support ad scheduling. This means that you, as an AdWords user, can schedule exactly when your ads display. Here’s the official post from the AdWords team: Ad scheduling (also known as “dayparting”) lets you tell Google exactly when you want your ads to run, and more importantly — […]

Filed Under: Uncategorized Tagged With: adwords, marketing, urchin, Web Analytics

Who’s Responsible for Google Analytics?

Posted: June 18, 2006 Leave a Comment

Who in your organization is responsible for Google Analytics? If you’re a small business owner you probably wear many hats, including analyst, so you’re responsible for GA configuration and reporting. If you’re an enterprise size company you probably have an analytics group that is responsible for your analytics tools and distributing the data throughout the […]

Filed Under: Web Analytics Tagged With: business, google-analytics

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