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Analytics Talk

Digital Analytics for Business

Google Databoard: Consumer Data to Craft your Mobile Game-plan

Posted: July 9, 2013 4 Comments

Perhaps you’ve heard that mobile is going to become more and more important :) But what if haven’t implemented a mobile plan? Luckily you have the Google Databoard to help kick some ass and define your mobile approach. The Databoard is a collection of Google studies related to consumer mobile behavior. The cool thing is […]

Filed Under: Analysis

How Universal Analytics will Drive Strategic Marketing

Posted: July 2, 2013 33 Comments

Universal Analytics: The next generation of Google Analytics

There’s more and more buzz growing around the next generation of Google Analytics, Universal Analytics. As it slowly rolls out, more and more people are talking about some really interesting applications. I thought I would take a moment to write another piece, grounded in a bit of reality, about how Universal Analytics is an analytics […]

Filed Under: About Google Analytics, Universal Analytics Tagged With: strategy, universal analytics

How to survey your site visitors with Google Consumer Surveys

Posted: June 26, 2013 29 Comments

Google Consumer Survey Account Structure

I spend a lot of time talking about quantitative data on this blog, mostly Google Analytics data. But this post will focus on Qualitative. Specifically I want to talk about how to implement and collect qualitative data using Google Consumer Surveys for your website. Why would you want to run a survey on your website? […]

Filed Under: Analysis, Analytics Strategy Tagged With: Data, google consumer survey, survey, website survey

Measuring the Non-Profit: From Planning to Implementation

Posted: April 22, 2013 19 Comments

This is a post that I’m excited to write. I was talking to my friend Leslie, who does marketing for Google for Non-Profits. She helps non-profits use Google tools to be more successful. We were chatting about a framework that they can use to measure their non-profit more effectively. Let’s walk through the measurement planning […]

Filed Under: Analysis, Web Analytics Tagged With: Analytics, custom dashboard, custom report, non-profit, planning, segments, strategy, targets

Tracking Ecommerce Transactions with Universal Analytics

Posted: March 22, 2013 15 Comments

Tracking Ecommerce Transactions

We all know that tracking business outcomes, or conversions, is absolutely critical. If you sell a product that means tracking transactions. Let’s walk through tracking ecommerce transactions with Universal Analytics. How Ecommerce Tracking Works In general, Universal Analytics ecommerce tracking functions the same way as the standard Google Analytics ecommerce tracking. Google Analaytics collects the […]

Filed Under: Ecommerce, Tracking, Universal Analytics Tagged With: ecommerce, Tracking, universal analytics

Tracking Websites with Universal Analytics

Posted: March 21, 2013 3 Comments

Universal Analytics is the evolution of Google Analytics. In addition to tracking mobile apps and almost any other device. Let’s tracking websites with Universal Analytics and demystify how the tracking works. Note: if you’re a beginner, and you just want to get started, all you need to know is this: get the Universal Analytics tracking […]

Filed Under: Tracking, Universal Analytics Tagged With: javascript, page tag, Tracking, universal analytics, websites

Migrating to Universal Analytics

Posted: March 21, 2013 31 Comments

Universal Analytics: The next generation of Google Analytics

Universal Analytics is the next generation of Google Analytics. Announced in October, 2012, and previously available in Beta form, it is now rolling out to all new Google Analytics users. Just to be clear, as of March 2013, Universal Analytics is a choice when you create a new web property. You can use the current […]

Filed Under: Universal Analytics Tagged With: custom dimensions, custom metrics, events, javascript, Tracking, universal analytics, website

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Recent Posts

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