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Analytics Talk

Digital Analytics for Business

Official Google Analytics Blog

Posted: June 16, 2006 Leave a Comment

Looks like the Google Analytics team has entered the blog world! The Official Google Analytics Blog launched some time last night. They now become one of the many Google product teams that has their own blog on the inter-web. This will be a great way for them to get product information out to the huge […]

Filed Under: Uncategorized Tagged With: google-analytics

Tracking Dynamic Sites With Google Analytics

Posted: June 14, 2006 22 Comments

In a previous post I mentioned that Google Analytics now offers an installation guide to help users hit the ground running. To further help GA user’s I’m writing a number of posts about common installation and configuration issues. Stuff that I encounter often. Today I’m going to talk about dynamically generated websites. Dynamic websites use […]

Filed Under: Uncategorized Tagged With: google-analytics, Tips, Web Analytics

Check Your Spreadsheet

Posted: June 14, 2006 Leave a Comment

Yesterday I posted about liberating your data from your analytics application. In that post I mentioned that Microsoft Excel is a great data analysis tool to use when exporting information out of your web analytics application. Just now I sat down and read yesterday’s Wall Street Journal and the Talking Tech column by Lee Gomes […]

Filed Under: Uncategorized Tagged With: Web Analytics

Set Your Data Free

Posted: June 13, 2006 4 Comments

One of my rants is about web analytics data. Not how accurate it is, but where it belongs. For the majority of people the default reports in a given web analytics package are completely adequate. New visitors, returning visitors, campaign tracking, click path analysis… they’re all very helpful and can be used to optimize your […]

Filed Under: Uncategorized Tagged With: google-analytics, Tips, urchin, Web Analytics

Tracking Offline Advertising With Google Analytics

Posted: June 12, 2006 29 Comments

With a little bit of programming you can use Google Analytics to track your off-line advertising activities. There are some caveats, but I believe the process below is reliable and convenient for customers. Here’s how to set it up. First a disclaimer. I’m not going to go over the basics of how link tagging works. […]

Filed Under: Campaign Tracking Tagged With: google-analytics, Tips, Web Analytics

What is $Index?

Posted: June 9, 2006 Leave a Comment

Alex had a very interesting post yesterday about optimizing your site using Google Analytics. He explained how to evaluate the value of certain pages on your site using the page $Index value. But what is $Index and how is it calculated? Here’s what the Google Analytics help documents say about $Index: In addition, the $Index […]

Filed Under: About Google Analytics, Analysis Tagged With: google-analytics, Web Analytics

Google Analytics Installation Guide

Posted: June 9, 2006 Leave a Comment

Today Google Analytics posted a Google Analytics Installation guide on their help site. This nine-step document provides an organized process you should follow when planning a Google Analytics installation. To further demystify the installation and configuration process I’ll post more information about each step mentioned in the guide. My goal is to help everyone grasp […]

Filed Under: Uncategorized Tagged With: google-analytics, Tips, Web Analytics

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