Analytics Talk

Digital Analytics for Business

2012 Google Analytics Summit Recap

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It was a busy week at the 2012 Google Analytics summit. If you’re in the online marketing space you’ve probably heard many of the announcements and some of the features we’ll all see in 2013. Here’s my recap of what’s coming from Google Analytics. Universal Analytics This was the big news. Universal Analytics is the […]

Universal Analytics: The Next Generation of Google Analytics

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Google Analytics is introducing a number of new technologies, collectively called Universal Analytics, that will create a better way for businesses to measure their digital world. The cornerstone change in Universal Analytics is that Google Analytics is becoming user or customer centric rather than visit centric. This paradigm, sometimes called customer centricity, more closely aligns […]

Implementing Google Analytics with Google Tag Manager

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Tag management, and Google Tag Manager, exist to make web analytics implementations easier. If you’ve got a fairly simple site then you should consider using Google Tag Manager to implement Google Analytics. It greatly simplifies the process. The Standard Google Analytics Tag Implementation Let’s Walk through a very basic Google Analytics setup using Google Tag […]

Preview and Publishing Tags with Google Tag Manager

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Publishing tags, and making sure that your code works BEFORE you push it to the live site is really, really important part of tag management and container tags. Because a container tag mistake can cause many problems on your site, it’s really important that you have some process to control who and when updates are […]

All About Google Tag Manager

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Google Tag Manager, also known as GTM, is a free container tag system from Google. A container tag helps you manage different kinds of tags that you may have on your site. This include web analytics tags, advertising conversion tags, general JavaScript, etc. Some of you may have one or two tags on your site. […]

Google Analytics Custom Variables for Publishers

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In the past I wrote about 5 Google Analytics custom segments for ecommerce, so it only makes sense that I return the favor for publishers! Publishing is changing drastically. It’s all about creating a dedicated audience and providing them with good, consistent content. If you can achieve this then you’ll have a loyal, attentive audience […]