Everyone talks about Google Analytics and its integration with AdWords. Sure, it’s really cool. But what about other CPC systems? People seem to forget that you can track AND import ALL CPC campaigns and cost data in Urchin. Yahoo!, AdWords, MSN… You can import cost data for all these services, that’s a feature that currently […]
I just found a Goole Analytics account number above 400,000. Looks like more and more people are getting their invite codes and installing the tracking code. Congrats to the GA team for scaling!
Yesterday I posted a custom Urchin report for tracking the success of Google AdWords ad scheduling (aka dayparting). Last night I decided to take the report one step further. The new report allows you to drill down from a campaign, to the Keywords within that campaign and finally to the hour of the goal conversion. […]
Last week Google announced that AdWords would support ad scheduling. This means that you, as an AdWords user, can schedule exactly when your ads display. Here’s the official post from the AdWords team: Ad scheduling (also known as “dayparting”) lets you tell Google exactly when you want your ads to run, and more importantly — […]
Who in your organization is responsible for Google Analytics? If you’re a small business owner you probably wear many hats, including analyst, so you’re responsible for GA configuration and reporting. If you’re an enterprise size company you probably have an analytics group that is responsible for your analytics tools and distributing the data throughout the […]
Looks like the Google Analytics team has entered the blog world! The Official Google Analytics Blog launched some time last night. They now become one of the many Google product teams that has their own blog on the inter-web. This will be a great way for them to get product information out to the huge […]
In a previous post I mentioned that Google Analytics now offers an installation guide to help users hit the ground running. To further help GA user’s I’m writing a number of posts about common installation and configuration issues. Stuff that I encounter often. Today I’m going to talk about dynamically generated websites. Dynamic websites use […]