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Analytics Talk

Digital Analytics for Business

Fall 2012: Conferences, Hackathons & Panels

Posted: September 7, 2012 4 Comments

One of the best parts of my job is connecting with analysts, marketers, developers and other analytics users. While we’re always connecting on social media it’s more fun to meet IRL. Among the standard run of conferences is something new: the Google Analytics Hacknight. See below! I hope we can connect at one of the […]

Filed Under: Uncategorized Tagged With: conferences, speaking engagements

Customize Google Analytics with Shortcuts

Posted: August 29, 2012 12 Comments

Google Analytics Shortcuts Menu

Everyone who uses Google Analytics has different needs. If you’re an executive you need different data than a marketer. If you work in an ecommerce business you want to view different data than someone in the publishing business. While you could alway do some customization in Google Analytics you could never save a report with […]

Filed Under: Reporting Tagged With: Analysis, custom reports, reporting, visualization

SEO Customizations for Google Analytics

Posted: August 13, 2012 32 Comments

Google Analytics (not provided) Analysis

As part of the presentation I put together some Google Analytics customizations for measuring SEO. As long as you’re using Google Analytics :) Custom Reports I love customizing Google Analytics reports. I can create exactly what I want and reduce the number of clicks I need to make to report or analyze data. All of […]

Filed Under: Analysis, Reporting Tagged With: Analysis, custom advanced segments, custom alerts, custom reports, organic, reporting, seo

Rethinking Blog Metrics

Posted: July 27, 2012 8 Comments

Google Analytics Engagement Metrics

A few months ago I started an experiment. I added some code to my site to better track how visitors interacted with my content. The new code tracks various user activities, like scrolling and reaching certain locations in the page. Not only did the code collect more data about user behavior it also changed many […]

Filed Under: Analysis Tagged With: Analysis, blog, bounce rate, events, goals, KPIs, metrics, time

Social Sharing Report for Google Analytics

Posted: July 20, 2012 6 Comments

Trend of people sharing content socially.

A friend recently asked me for a Google Analytics report that shows which content is getting shared on a site and on which social networks it’s being shared on. No problem, that’s a job for a custom report! Rather than just a simple data dump, I want to explore this segment of people: the people […]

Filed Under: Analysis, Reporting Tagged With: Analysis, content, custom report, reporting, social media

Analytics Questions & Answers: Volume 2

Posted: July 18, 2012 21 Comments

Setting up an Event as a Google Analytics Goal

It’s that time again! Time to take your analytics questions (via Google+) and try to provide a useful answer. This edition includes information about: Tracking across an iFrame A bug with the Ad Content secondary dimension Integrating Google Analytics and Google AdSense Ecommerce reporting based on item category/group Please note, if I did not get […]

Filed Under: About Google Analytics Tagged With: adsense, answers, cross domain, custom variables, ecommerce, events, google-analytics, questions

NEW! Google Analytics Mobile App Tracking: Data & Reports

Posted: June 29, 2012 19 Comments

Devices And Network Overview

The world of digital analytics has been changing fast, very fast! One of the primary drivers has been the development of mobile devices and apps. Google analytics has lagged in measuring mobile apps. It’s always done a good job at mobile web, but not mobile apps. But that all changes with Google Analytics Mobile App […]

Filed Under: Analysis, Ecommerce, Reporting Tagged With: active users, Analysis, app metrics, apps, mobile, path analysis, reporting, screen time, session duration, users

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Recent Posts

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