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Analytics Talk

Digital Analytics for Business

NEW! Google Analytics Android App: Reporting on the Go

Posted: June 29, 2012 16 Comments

Real time reporting in the Google Analytics Android App.

Sometimes it’s hard to keep tabs on your business data. For example, it might be summer and you might be on holiday at the beach. But you feel the pressing urge to check up on your business. What are you going to do! Well, if you use Google Analytics, and you have an Android device, […]

Filed Under: Reporting Tagged With: android, app, automatic alerts, custom alerts, dashboards, data alerts, mobile, real time, reporting

Analytics Questions & Answers: Volume 1

Posted: June 1, 2012 35 Comments

Exclude Query String Parameters

There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users! Those users generate a lot of questions. Earlier this week I solicited questions on Google+. I […]

Filed Under: Tips Tagged With: answers, Campaign Tracking, conversions, cross domain, custom reports, custom variables, filters, goals, multi-channel funnels, questions, sub domain

Make Analytics Better with Tag Management and a Data Layer

Posted: May 14, 2012 87 Comments

Use a data layer to store page data on every site page.

There’s something new in the world of tracking: the container tag. It’s more commonly known as Tag Management. You may have heard of it over the last year or so. Very quickly this technology has spawned a number of companies and investment in this area. Some of the more well known tag management tools are […]

Filed Under: Tracking Tagged With: Data, data collection, data layer, javascript, tag management

A Social Media Dashboard for Google Analytics

Posted: April 24, 2012 47 Comments

Google Analytics Social Media Dashboard

As I’ve talked about before, dashboards are great for people that are focused on a specific thing. You can create a dashboard focused on mobile, one that is focused on a certain campaign, or one that is focused on social. Creating a social dashboard in Google Analytics is a lot easier now that we have […]

Filed Under: Analysis, Reporting Tagged With: Analysis, reporting, ROI, social media

Go With The (Google Analytics Event) Flow

Posted: March 26, 2012 9 Comments

Google Analytics Event Flow"

Google Analytics launched a series of enhancements to the Flow Visualization reports. The enhancements include the ability to do a date comparison of the Flow Visualization report and the ability to use other types of goals in the goal flow report. You can read the announcement on the Google Analytics blog. But the biggest news, […]

Filed Under: Event Tracking Tagged With: Analysis, Analytics, behavior, events, flow visualization

Full Funnel: Google Analytics Measures Social Media

Posted: March 21, 2012 16 Comments

Google Analytics Social Media Reports

We all love social media. We all use it all the time. As analyst and marketers we’re trying to define the business value of social. But the measurement is challenging. We’re trying to change that with Google Analytics and have introduced a set of Social Media reports to help measure the value of social. I […]

Filed Under: Analysis Tagged With: reports, social me

Tools to Help Organize Google Analytics Events

Posted: March 18, 2012 7 Comments

I love event tracking. If you’ve never used Google Analytics event tracking here’s what you need to know: Event tracking is a flexible, data collection mechanism that you can use to track almost anything. From video players, to mortgage calculators, to mobile apps, events are a way to collect and count visitor actions. While the […]

Filed Under: Event Tracking Tagged With: events, Tips, tools, tricks

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Recent Posts

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